3 Ways To Sell Your Expertise And Become An Industry Leader

Ready to become an industry leader? It's no longer a question of "if" you should sell your expertise and skills online, it's simply a matter of "how".

Photo: Zac Johnson, Online Marketer and Creator of Zacjohnson.com; Source: Courtesy Photo

They say everyone is an expert at something, but in reality, only a small fraction of people will actually pursue making a profession out of their expertise and even less will find eventual success.

Before the internet, if you had an expertise, you would likely need to go through years of college to get certification. Now, pretty much anyone can be an expert if they put in the time, work and effort— and of course, actually know what they are doing.

Thanks to the power of the internet, anyone can become a professional or highly paid expert within their niche. Billions of people search the internet daily for advice, information, and ways to solve problems. Should your name rank in Google or be discovered on social media as a trusted authority, you may end up with some new projects and develop a business model in the process.

Need a few ideas on how to get started with this process? Here are three quick and easy ones that work great today.


1. Be an expert on a premium platform

One of the hardest parts about making a living off your expertise is getting in front of the right audience to find a constant supply of customers. Share your expertise on an established platform that works on a rev-share basis to boost your exposure and earnings.

For example, PrestoExperts.com is an online marketplace to connect with different experts and tutors around the world. Site visitors can ask a question directly on-site and get connected with the best expert in their directory.


2. Start a website or blog on your expertise

A great way to build a foundation and following for online is to simply create a website or blog of your own. If you plan to brand yourself as an expert, secure your first and last name as your domain name (e.g. janedoe.com), set up hosting and then go live with a simple WordPress site.


Photo: © bnenin, YFS Magazine

The process is easy enough. As you continue to create new content around your expertise, you will increase your online exposure, reach and authority as an expert in your space.


3. Launch an online course or membership site

If you already have a following or know your expertise can be packaged and sold, an online course or membership site might be the best option for you. Millions of experts currently use this method to generate thousands of dollars per month, while automating operations.


How to create a professional business website
Photo: © F8studio, YFS Magazine

To see some great examples of how everyday people have turned their expertise into profits, check out these case studies from Kajabi. The great thing about this business model is that you just need to package your content and expertise to sell. All of the setup, payment processing and sites to sell your service are already in place.


Final thoughts

Now that you’ve seen some working examples of how entrepreneurs put their expertise and skills to work, it’s time to start thinking about how you can do the same.

The truth is, being an expert is all about showing off your expertise, gaining trust from your audience and knowing how to brand yourself. This is something I’ve personally found success with, simply by sharing my knowledge and expertise with others through my blog.

Sure, there is a lot more to it than that, but the blog has become a powerful gateway and allowed for me to reach new audiences around the world, while also continually growing my brand and expertise 24 hours a day. 

It’s no longer a question of “if” you should sell your expertise and skills online, it’s simply a matter of “how”.


This article has been edited.

Zac Johnson is an entrepreneur with 20 years of experience in the world of online marketing and branding. Stay up to date with Zac’s latest findings though this blog. Connect with @zacjohnson on Twitter.


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