‘Throw It Against The Wall And See What Sticks’ Is Not A Strategic Plan

The online world is so crowded that new ideas require thoughtful strategy, execution and time. If you want to succeed you'll need a plan.

 Chrissy Gruninger; Source: Courtesy Photo
 Chrissy Gruninger; Source: Courtesy Photo

Over the years of I’ve worked with clients as an online business manager and noticed a recurring trend. New entrepreneurs who are willing to develop an actual plan (a strategy) and take the time to implement it are much more likely to be successful. They sell their courses and programs and build a community with staying power.

The same can’t be said for wantrepreneurs who jump from one idea to the next with no real blueprint from which they can build. They figuratively throw spaghetti at the wall to see what sticks


Here’s the thing, growing brand awareness and selling your services to a cult of loyal fans takes time. You can’t simply throw up a landing page and hope people will find it and be compelled to make a purchase.
 In business, strategy and implementation are absolutely necessary–and both things take time.


Great products and plans take time

Let’s say you have a great idea for a new service or product. 

Here is a very basic foundation that helps lay the groundwork.


Step 1: Develop a launch strategy

Take their new service, program or product and develop a strategy for how to get it out into the world.


Step 2: Create a marketing plan

Create a marketing plan – a minimum of 3 months; preferably 6 months to one year. It depends on what you plan to launch. Larger ticket items, especially if you have a small following, will require additional time, effort and patience.


Step 3: Execute the plan

Take the necessary actions to work your plan. If you’re developing a program or single product, for example, a part of your online strategy may include launching a landing page, sending out surveys, social media marketing, content marketing, product development, customer validation steps (e.g., beta testers), etc. You’d be surprised how many people create a plan and don’t actually create the product prior.


Step 4: Keep going, evaluate and optimize

Don’t throw in the towel when weeks have gone by and sales growth is slow. 
Evaluate and pivot your plans rather than giving up and to slap something else up against the wall.


Create ideas with staying power

The online world is so heavily inundated at this point that new ideas require thoughtful strategy, execution and time. This is key if you really want your ideas to matter and impact the world.

The road to your new service, program or product isn’t going to be smooth sailing. There will be a few road bumps, detours and wrong turns along the way. 

But thoughtful planning will set you up for success.

You are here to make a difference. To serve people, to help people live their best lives. Please stop throwing things against walls and hoping for the best. It will only make you tired and like a hamster running on a wheel, you’ll get nowhere all too fast.


This article has been edited.

Chrissy Gruninger is the owner of Social {media} Wellness™. She is an Online Business Manager for eco and wellness companies committed to spreading positive energy. With a graduate degree in sustainable living along with health coaching and yoga certifications, she blends a background in conscious living with online marketing knowledge, helping her clients bring their positive messages of wellbeing and harmony into the world. Chrissy’s latest book, “Lost and Found in the Land of Mañana, Wildhearted Living in an Imperfect World” is available on Amazon and iTunes.  Connect with @chrisgruninger on Twitter.


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