In I Feel Pretty Amy Schumer plays a woman (Renee Bennett) who struggles with feelings of deep insecurity and low self-esteem, that hold her back everyday, until she wakes from a freak head injury in spin class believing she is suddenly a supermodel.
Renee goes from insecure girl-next-door to über confident power woman. With this newfound confidence she is empowered to live her life fearlessly and flawlessly. Her newfound self-esteem gets her everything she’s ever wanted: The boyfriend she’s been longing for, a glamorous but unlikely promotion, and even a bikini-contest trophy, all because she simply goes out there and claims it.
But is her winner-takes-all mindset accessible and attainable when it comes to the way you market your business? Can a simple change in attitude make that big of a brand difference?
Like Renee, your business and your brand might not be flawless. Maybe you’re the new kid on the block who’s never had a press hit, pitched on Shark Tank or you suffer from website shame, and your product is still in beta mode.
Here’s how to market your brand with confidence and tap into how fantastic you truly are, Amy Schumer style:
1. Fall head over heels in love with your brand and your clients
A knock to the head makes Schumer’s character Renee realize how beautiful she really is when she’s not comparing herself to Hollywood stars and runway models. In the same way, consider the incredible value of your own brand and how important it is to your favorite people in the world, namely your clients. It doesn’t matter if it’s not 100 % perfect – the goal is to deliver results. Maybe those cute and relatable training wheels are exactly what your clients love about it.
2. Promote your products and services without shame
Renee is suddenly the queen of shameless self-promotion and boldly puts herself in the running for a new job: “Yes, modeling is an option for me. It’s not who I am,” she proudly exclaims while sitting across from supermodel Naomi Campbell and shock-blonde, squeaky-voiced C.E.O., Avery LeClaire (Michelle Williams).
Proudly pitch yourself for podcast interviews, submit guest articles to targeted magazines and flaunt your awesomeness all over YouTube. The world is full of people who need you and what you offer, and podcast hosts are lucky to have a smart and entertaining guest like you.
3. Don’t overlook the ‘thing’ that makes you awesome
Renee’s love life is a complete disaster before the accident, especially online: “I’ve been on all of these sites. No-one even looks at the profile. They only care about the picture. And I’m sick of it,” she exclaims. But the newly confident Renee sees an admirer in every cute guy she meets. She charms them with her flirty confidence and rock-solid belief in herself. Her new boyfriend is hooked: “I think a lot of people completely miss the thing that really makes them awesome, and you’re not like that.”
Consider that your ideal clients are dying to work with you. Don’t be shy about creating value and making an offer so they can experience the wonderful outcomes of doing business with you. People need what you have to offer, but they won’t come knocking without an invitation. You have to make the first move.
In our hashtag-flawless-obsessed startup culture where brands are on full display 24/7, it’s easy to get overwhelmed and overlook what makes your own brand amazing. Rise above branding and marketing insecurities and flex your confidence muscle. Schumer’s character is hilariously (and even enviably) disconnected from the reality of what “society” thinks, and reminds us that confidence is everything – now go and get it.
Hilde Fossen is the go-to-stylist for women entrepreneurs. She helps them nail their style and branding so they can wow their clients and sell more. You can meet her over at Get Style Confidence. Connect with @hildefossen on Twitter.