Great technology can transform a business and streamline the daily grind of an entrepreneur.
Right now, entrepreneurs need technology that can improve and automate daily operations, giving business owners more time to work on their business and spend less time on the details. This is vital.
As entrepreneurs disrupt local markets at an ever-increasing rate, they are challenged to accurately anticipate shifts in the business environment, and to make their companies more agile. Along this journey, entrepreneurs seek liberation from routine work. The objective is to focus more on strategic transformation and improved workflow.
“It’s no surprise that business owners who make technology an essential part of their culture lead their industries.”

It’s no surprise that business owners who make technology an essential part of their culture lead their industries. An MIT Sloan School of Management study “The Digital Advantage: How Digital Leaders Outperform Their Peers In Every Industry,” reaffirms this notion: “Digital maturity matters. It matters in every industry. And the approaches that digitally mature companies use can be adopted by any company that has the leadership drive to do so.”
The first step toward digital maturity is making an investment in technology-enabled initiatives to change how a company operates. This bold step allows doers who work harder, to also work smarter.
How Robert Courtney Blends Branding and Technology
As brand building experts, Robert Courtney and Associates focus on leveraging brands by aligning all aspects of a business with it, unlocking the full potential. “We are strategic thinkers with practical know-how,” says Robert. “We point strategy to definitive and measurable actions that drive very specific results. Our approach is hands-on and engaging.”
Videographer: Reggie Branner, Visuals By Reggie B
Robert, a well-known Detroit entrepreneur, speaker, and brand strategist, started his journey with humble beginnings. As a barber he learned how to instinctively relate to individuals from all walks of life, a valuable skill that has helped him teach brands how to communicate in a more human way.
He is one of the impressive innovators and collaborators of Detroit doers that the city has become increasingly known for. Strategic entrepreneurs like Robert know the value of partnership. That’s why he relies on Dell Technologies to get more done and make his entrepreneurial hustle happen.
Robert’s technology playbook: 3 top picks
In partnership with Dell Technologies and Excelerate America, here’s an inside look at Robert’s top three tech picks that help him streamline his busy days to get more done.

XPS 13 2-in-1 Laptop
The new XPS 13 2-in-1 blends together an exceptional user experience and beautiful design. The next gen MagLev keyboard is edge-to-edge, and 24% thinner than a standard keyboard. Additionally, you now have a 19% larger touchpad and a 7% larger 16:10 display—this elevates your experience by removing distractions and expanding what you use most.
Dell Premium Active Pen
The Dell Premium Active Pen features flexible, multi-protocol compatibility with select Dell 2-in-1s with a Windows Ink compatible display. Handwrite or sketch in Word, Autodesk’s Sketchbook, Photoshop, and more. Web browsing is simple without a mouse, just tap to click with the pen.
Dell Mobile Adapter Speakerphone
World’s first USB-C adapter with integrated speakerphone offers an all-in-one connectivity and conferencing solution. The perfect traveling companion for a laptop, this compact conference call speaker offers high quality sound and is better than wearing a headset all day.
Empower your entrepreneurial journey
Dell Technologies is committed to transforming businesses, shaping the future of innovation and developing technologies to drive human progress.

Are you ready to step up your productivity with Dell Technologies? Excelerate America can connect you to extra savings. Learn more about Robert’s top technology picks and shop Dell products that can simplify your busy life here.
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