High-performing women in sales and business leadership roles are paving the way for a new era of exceptional leaders. Based upon global research across tens of thousands of women in sales and professional business positions from strategic sales to executive leadership, to the board room, Dr. Courtney McCashland will release new findings on why women succeed and what it takes to break through cultural barriers to unlock the untapped potential of women around the world.
Dr. McCashland is a successful business entrepreneur, who has gained rich perspective through her service as founder and CEO of several thriving business ventures, as President of Science and strategy for IBM’s Smarter Workforce, and as an executive leader for fast-growing global organizations delivering innovative talent software solutions. With a Doctorate in Organizational Leadership from the University of Southern California and 35 years of applied research, Dr. McCashland has earned credibility as a leading psychometrician and global expert in how to measure the talents and competencies that explain the success of exceptional women.
She has studied patterns across a database of 1.32 million respondents over the last decade and recently completed an in-depth study to reveal the secrets of why women succeed. By assessing a talent pool using Dr. McCashland’s predictive success profiles, leading global organizations can identify women with high potential to uncover untapped talents and create a career path for women, who may not have considered a career in sales or business.
“The six strongest predictors of commercial performance are identical: adaptability, learning agility, advisor, focus, confidence, and persistence.”
A meta-analysis across 1,000 male and female participants in 2023 found that the talent profile of those who succeed in sales is the same for both genders. The six strongest predictors of commercial performance are identical: adaptability, learning agility, advisor, focus, confidence, and persistence. However, the patterns when comparing men and women were found to change when the roles became more complex, and the stakes were higher. Women leading large sales organizations and serving as executive business leaders reveal new findings on why some women have been able to overcome the inherent biases of male-dominated industries to differentiate and thrive in senior sales and business leadership roles.
Dr. McCashland will release the results of her research including how and why these women have sought what they need to succeed where others have failed. The Master Class is designed to invite women to step out of traditional role expectations that limit their potential, to ignite talented women to action, and to help organizations implement learning programs to build the competencies required for women to optimize their contributions and excel in powerful sales and leadership positions.
Whether you’re looking to build a successful business, lead a team, or realize your potential, this Masterclass is the perfect opportunity to ignite incredible women with untapped talents to pursue their purpose and move companies to exceptional results. Register to join Dr. McCashland and unlock the secrets of women who succeed.
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