If you you run an e-commerce business it’s likely that you’ve heard people tell you how important search engine optimization (SEO) is to your long-term success.
Implementing basic SEO strategies can increase the visibility of your company’s website in “organic” (natural and unpaid) search results. The higher your e-commerce website ranks in search results, the more frequently it will appear when searched — thus the potential for increased traffic to your website.
3 Essential Steps to Create an Effective SEO Campaign
To start a successful SEO campaign takes step-by-step planning, systematic implementation and long term dedication. If you aim for the right kind of optimization you may notice a difference in your search engine rankings within several weeks.
Whether your a startup or established business, here’s how to start and improve your SEO efforts by following three essential steps.
Disclaimer: Search engine rankings are a fickle thing and even the best efforts can give you unexpected ranking results. Because of this, there is no way to absolutely guarantee a number one spot on Google regardless of what you do and anybody who makes this promise either doesn’t really understand the fickle nature of SEO or is flat out lying to you. The only thing any well done SEO campaign can guarantee is decent long-term rank improvement, not perfect positioning.
1. Keyword development
We’re going to assume you’ve already identified your niche market. This is the first and most important element because a well-defined niche makes keyword development much easier.
The goal is to develop a list of ideal search words and phrases that an online search engine user is searching for within your niche. Then you’ll start to get an idea of the principal and related long tail keywords and phrases that your target audience searches.
It’s important to know how many people are searching for specific keywords words to understand the possible competition. Pay close attention to “related word” suggestions as well.
Keyword research is important because you’ll utilize specific words in the context of your company website content.