Digital communication–the electronic transmission of information–has grown to be an essential medium in our hyper-connected world. So much so that your business and brand reputation often depends on the story you tell and what others say about it online.
To reap the quickest reward, start with social media monitoring to track and assess mentions of your business online. Stay connected to what is happening around you and within your industry. The reality is: What begins as a small online rant from a disgruntled customer could become a bigger issue that requires reputation management services down the road.
If you are looking to develop a stronger online brand, there are few key tactics that can help you become more effective in your digital communications, change perceptions and build a stronger brand. Here are five effective ways to manage and improve your online brand.
1. Google yourself and your business, regularly.
We all spend a significant amount of online time googling subjects, people, places and things. But what will someone find when they Google you?
Every entrepreneur and small business owner should “Google” themselves and their brands on a consistent basis–at least monthly. Pay close attention to first-page results and several pages deeper into the search. This is the quickest brand management tactic to reinforce and optimize.
2. Build social media relationships.
Social networking–building relationships with people who share interests, activities, backgrounds, or real-life connections–is extremely important in today’s digital age. Start developing social media relationships by curating content that is aligned with your beliefs and brand.
Add a touch of personalization and spark new conversations with people and brands you would like to connect with. Building strong relationships online also maximizes social proof — a surprisingly positive side effective of productive online communication.
Start social network communications from a blogger’s point of view — find a relevant point of interest in online content and comment regularly with valuable insights.
3. Participate in relevant and niche online communities.
Locate the top online communities for your industry–or where your prospective customers are–and start providing immediate value. Building a profile on niche online communities can help strengthen your business and brand. However, start by taking a “I’m here to help you,” approach. If you only join online communities for personal benefit other members will notice fairly quickly.