The Great Equalizer: A Woman’s Tactical Advantage in Entrepreneurship

Passion and Direction

Grasshopper.com recently published an article that notes women have a keen ability to turn something they are already knowledgeable and passionate about into a successful business. Some of this may circle back to risk-aversion, but it also shows a “go with what you know” mentality from women entrepreneurs.

Equally important, women, sans ego, are much more likely to ask for direction and mentorship along the way. Many a man has experienced this willingness when lost on a road trip. This openness to accept a lack of expertise at key decision points in the life of their enterprise can be a huge win because of the increased success of a decision surrounded by the voice of experience and reason.

Size Matters

A Forbes article, along with others, also noted that small businesses started by women will typically have fewer, but more tenured, employees than those started by men. While a male-founded business will often grow faster, women use their gifts to develop a business size where they feel that they can have a personal life while helping a few key employees find success and stability.

So, although true empirical data is hard to come by, there are clearly enough markers to suggest that women have a tactical advantage in entrepreneurship. The combination of genetics, life skills, balance, and drive are a force that will help drive America forward.

Connect with Michael on Twitter.

Did you enjoy this article? If so, subscribe to YFS Magazine and never miss an update. Don’t forget to make our friendship official and join Young, Fabulous & Self-Employed entrepreneurs on Facebook.

Photo: Next

Michael Templeman is the founder and CEO of Entrepremingle, a social network for entrepreneurs. He has started several eCommerce companies and brought them to profitability. In his latest venture, he’s trying to get everyone to join the entrepreneurial revolution.