Kick-start your CEO Branding Strategy
As a CEO, you can harness this power and create a bond with customers and investors alike, ensuring that they care about your personal brand and in turn, your company. Here are 4 ways to kick-start your CEO branding strategy:
1. Define and live your mission.
Not only must you have a personal mission in line with that of your company, but you must also live out that mission. Clearly define what it is you stand for, and then the specific actions you take on a consistent basis supporting that personal mission.
2. Reach your target audience.
To deliver your brand directly to your target audience, you need to get out of the office. Attend events and speaking engagements in alignment with your personal and corporate mission. Research associations and events in which your target audience participates. Write articles in publications that your target audience reads to gain recognition for your brand.
3. Maintain a positive presence.
Before people consider doing business with a company, they often quickly research the CEO online and make a strong correlation between the CEO and the company. Make sure your name turns up at least two pages worth of positive search engine results, and speaks positively of your work.
4. Share your vision and your victories.
When you share your story with your customers and shareholders, it helps create and foster that strong, personal bond CEO branding is all about.
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Photo: Gant
Raoul Davis is the CEO of Ascendant Group, a CEO branding firm. Ascendant has built a private executive client list that includes Fortune 50 executives, multimillionaire entrepreneurs, major media personalities, and NY Times Best-Selling Authors. Under his leadership, the company has helped clients generate significant business deals, national recognition and media coverage in NY Times, “20/20″ and more.
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