Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.
Meet Work–Bench: New York’s first “post-accelerator” program for enterprise startups
“The program itself isn’t quite an accelerator, but there also isn’t really a better word to describe it. Here’s how it works: The companies will get to work out of the massive office space for six or more months. They don’t get any investment, and they don’t give up any equity. They pay a per-desk price for the office space and, in turn, they get access to RR Donnelley’s entire rolodex. It’s a “post-accelerator’ program for companies with funding raised and product shipped who are facing their most intimidating challenge yet — making sales.” (PandoDaily)
Start-Up Visa is just the beginning for immigrant entrepreneurs
“Canada often is the country of choice for immigrants searching for a better life. But it also happens to be a popular destination for would-be entrepreneurs to emigrate to. The World Bank labelled Canada the best place in the G7 nations to start a business, and thanks to an open immigration policy it’s comparatively easy to enter the country. Add a strong banking system, growing job market, and high standard of living, and it’s no wonder.” (Financial Post)
Why Startups See Big Money in Small Business Marketing
“Small business marketing used to be simple. You could buy some space in the Yellow Pages, take out an ad in the local newspaper, and call it a day. The Internet has spawned innumerable new ways to reach customers, from search engines to social networks and business listings boards. But most small business owners don’t have time to understand which methods are best for them—let alone fine-tune strategies or even keep information updated across platforms.” (Businessweek)
Startups: Forget SEO, Play Lois Lane
“Having been a part of three startup organizations myself, I can say with confidence that startups shouldn’t spend a large portion of the marketing budget on SEO. Instead, a better strategy for enhancing your company’s presence would be to maintain a strong focus on growing the brand’s web presence organically, through links back to your site, mentions in industry-related articles, and building relationships with blog editors and journalists.” (ClickZ)
Small Business Week: Should we Instead be Promoting ‘Micro’ Business Week?
“Like so many of the United States Presidents that have gone before, President Obama has declared this week (June 16-22, 2013) as National Small Business Week. In fact, this is the 50th anniversary of Small Business Week in the United States — first declared by President John F. Kennedy in 1963.” (Forbes)
Entrepreneurs Must Be Survivors in Their Own Mind
“People with a victim mentality should never be entrepreneurs. We all know the role of starting and running a business is unpredictable, and has a high risk of failure. For people with a victim mentality, this fear of failure alone will almost certainly make it a self-fulfilling prophecy.” (Business Insider)