So, you have a new product or service you want to market using online video? Good idea.
“Video is taking content marketing by storm, but you’ll have to do more than just make one to realize its full potential.” (The Guardian) Video has continuously proven to be the best way to market your product or service, and there are so many options for creating a concept.
Case studies confirm that when “tracking engagement […you] can see that posts with videos have a significantly higher average time on site than those without videos.” (Distilled) “According to comScore, which measures online engagement […] the average user is exposed to an average of 32.2 videos in a month, increasing the chances that your marketing message will be seen.” (Video Brewery)
However, you may have some difficulty deciding which route to take. Here are four types of product videos that may help you decide the direction you should go in:
Everyone has seen videos either on television or on the web. They can complete a few different tasks. They can explain how a product works, how a product is used, and how a product is made. For example, if you want to showcase your company’s new app, you may want an explainer video to demonstrate how to use the app. Or maybe you produce a new vacuum with an innovative new feature that will set it apart from other vacuums.
A “how-it-works” video could fit nicely into your strategy and showcase exactly how your product or service works better than the rest. If you have a product in a specialized industry (for example, manufacturing plumbing fixtures), a how-it’s-made video may be your answer. Give your clients a behind-the-scenes look at your employees and factory, showing them the care and precision that goes into the creation of your product.
Maybe you have a product or service with a lot of similar competition and you want to highlight the satisfaction customers receive from choosing your company over another. A video testimonial from a happy customer would be very beneficial.
Video testimonials give future customers and clients direct proof that your product or service is reliable and useful. Anyone on the fence about which company to choose will see the video of the satisfied customer and feel confident that they are making the right choice by going with you.
© YFS Magazine. All Rights Reserved. Copying prohibited. All material is protected by U.S. and international copyright laws. Unauthorized reproduction or distribution of this material is prohibited. Sharing of this material under Attribution-NonCommercial-NoDerivatives 4.0 International terms, listed here, is permitted.