When you know the value of a brand, it’s easy to appreciate why taking your brand from good to great is a smart move. Start with these 10 tips.
Tagged: brand lessons
The notion of a “sexy” brand is an elusive beast. That’s because there’s a big difference between a sexy brand and a brand that attempts to use sex to sell itself.
You have an opportunity to get them in your club; the question is, will you stop looking at logos long enough to capitalize on this?
If you are thinking that short-term strategies are going to impress and hold your consumers, think again. Consumers are smarter and more demanding than ever.
Building a brand is an investment. We’ve all been there, most brands don’t start with investors and I personally, am not rich. But I did have a plan.
What licensing lessons can you learn from Trump to extend your own brand? Like his signature hairstyle, there’s some major do’s and don’ts to take from The Donald.
When your brand is set and solid; your instincts and choices so far seem impeccable. The only suspense about your comeback is over just how big it will be.