Brands that stand out don’t just shout “We are the best!” or focus on their ROI. Rather, they tell a brand story that sparks an emotional connection.
Tagged: brand storytelling
What makes brands successful? Relationships. But they’re not made overnight. In order to build strong relationships, brands need to tell their story.
The best advice I could ever give you about creating authentic content is simply this…
Here are three important components any viral marketing campaign needs to pick up steam.
Vulnerability in business exponentially increases your ability to serve more people and deeply connect with those who can relate to you and your mission.
Your website’s ‘About Us’ page can be a very powerful online tool to aid in building trust, credibility, and a connection with your audience.
As an entrepreneur, the stories you share can act as a bridge between you and your customers. Stories will make you memorable and relatable.
“Hard sells” don’t work anymore, not when there are companies out there who are “selling” others things first – relationships, trust, entertainment, information and inspiration.
An obvious solution to making PR more cost-effective is to do it yourself, also known as DIY, initially. So, what’s the best way to start? Like Santa, of course!
When your brand is set and solid; your instincts and choices so far seem impeccable. The only suspense about your comeback is over just how big it will be.