Here’s a look at some important psychological factors to keep in mind when crafting marketing and brand strategies.
Tagged: brand strategy
A business with an exceptional brand will resonate with its customers and connect with them on a personal level. Here’s a look at five brand rules to keep in mind.
As you develop your startup’s brand, keep these factors in mind to create a solid foundation for your company to grow.
Why is the brand experience important to your success? Customers remember experiences, not your brand logo.
Creating a brand is very intentional. Branding has a purpose.
Here’s a look at brand terminology every entrepreneur should become familiar with.
Running your online business is an exercise in building your brand name and here’s how to get started.
If you listen to content marketing advocates, they say it is the most effective “white hat” (i.e., ethical) method of drawing visitors to your company website. It is argued that …
When you want to capture market share and repeat customers on a tight budget it’s tempting to overlook branding as an expensive, non-essential marketing tool. But that would be a huge mistake!
If you are ready to create a strong brand, or transform and revitalize an established brand, here’s a look at 15 must-read articles to help you along the way.