Investors need to reconsider the level of brand-building effort needed to give startups the best chance to reach their full value potential.
Tagged: brand strategy
One of the most important things you can do before you implement a marketing strategy is to really understand your brand goals. This simple 6-step process will help you gain clarity on your brand goals.
Here are a few fun, engaging and insightful exercises you and your team can do today to help define your brand. Don’t be shy — let your creative juices flow!
Nielsen has released their Millennials on Millennials report, its latest report on the largest generational group in the U.S. Here’s a look at key takeaways from the report and what brands need to know.
When you know the value of a brand, it’s easy to appreciate why taking your brand from good to great is a smart move. Start with these 10 tips.
Can a declining brand come back to life? Marketers often consider this exact question. The answer is yes. Here’s a proven strategy that works.
The notion of a “sexy” brand is an elusive beast. That’s because there’s a big difference between a sexy brand and a brand that attempts to use sex to sell itself.
Using what you’ve learned from these simple strategies, you can both attract the attention of your customers and keep it!
You have an opportunity to get them in your club; the question is, will you stop looking at logos long enough to capitalize on this?
Many entrepreneurs are confused on what a brand actually is and how they can establish a brand.