Nielsen has released their Millennials on Millennials report, its latest report on the largest generational group in the U.S. Here’s a look at key takeaways from the report and what brands need to know.
Tagged: brand strategy
When you know the value of a brand, it’s easy to appreciate why taking your brand from good to great is a smart move. Start with these 10 tips.
Can a declining brand come back to life? Marketers often consider this exact question. The answer is yes. Here’s a proven strategy that works.
The notion of a “sexy” brand is an elusive beast. That’s because there’s a big difference between a sexy brand and a brand that attempts to use sex to sell itself.
Using what you’ve learned from these simple strategies, you can both attract the attention of your customers and keep it!
You have an opportunity to get them in your club; the question is, will you stop looking at logos long enough to capitalize on this?
Many entrepreneurs are confused on what a brand actually is and how they can establish a brand.
If you are thinking that short-term strategies are going to impress and hold your consumers, think again. Consumers are smarter and more demanding than ever.
Notice the countless female entrepreneurs, fashion bloggers, business leaders, and glossy websites geared towards women in the high-stakes startup space?
So what’s Birchbox’s secret? Here we break down six branding and growth strategies that fueled it’s mega-growth.