Often, the strongest brand is the one that fully understands itself, identifies its unique selling proposition (USP), and brings it to bear in all of its marketing efforts.
There is no such thing as get-rich-quick social media success—especially if you want to establish yourself as a lasting brand with integrity and substance. People know sleazy when they see it.
If we want something that we cannot get anywhere else we probably are willing to pay a little extra. This thinking has led to the latest trend in e-commerce – online customization.
The best businesses know how to simplify the purchase process. No hassle, no fuss. They make it easy to understand, easy to follow, easy to replicate, and easy to share.
Too bad this article isn’t a promotion for a magic eight-ball to reveal what your customers think, what they want, and what bothers them.
Given its track record for business success, more companies are increasing their content marketing efforts in hopes they’ll win big.
Here’s a look at some important psychological factors to keep in mind when crafting marketing and brand strategies.
We know that a picture is worth a thousand words, and in the world of e-commerce, there’s no question about it.
Many entrepreneurs aren’t sure how to gauge which marketing tactics actually deliver results or how to get the most out of their marketing investments. Here’s a simple five-step process to find out.
Here are several basic PR power moves that you can put into practice today with little to no budget.