In late 2009 I signed my first contract as a graphic designer with an athletic company, Destination Athlete, that is still a client of ours today. The following year I launched Empowered Media Group, with my business partner Blake Meacham, to serve as a creative Services agency that specializes in graphic design, web development, and visual marketing and advertising.
Our goal is to make the lives of small business owners a little less stressful, by working closely with them to create solutions that will cover startup essentials. For example, most startups need a website, logo, business cards, letterhead, envelopes, and brochures. By designing these elements together we develop a common aesthetic for marketing materials to aid in brand development.
Best Success Story:
My greatest accomplishment so far is being able to secure Jimmy Rollins, short stop for the Philadelphia Phillies, as a client and execute his marketing and advertising campaigns. I was working closely with a client — Aphillyated Apparel, who was providing Jimmy Rollins with merchandise for his “The Show Goes On”product line. Our company was brought on-board to design the online banners and advertisements to promote the new product line release and to finalize logo design for his latest business venture — Jimmy Rollins Entertainment Group.
Biggest Startup Challenge:
My age has presented the biggest challenges to date. Reaching out to new clients as an 18 year old fresh out of high school wasn’t very appealing to some businesses owners. But, I didn’t let that affect me and I continued to reach out to businesses and took every project that I could get. Eventually the referrals picked up and companies were seeking out younger kids with knowledge of trendy design and social media platforms.
Thankfully, I overcame the age barrier and now represent a large client list with satisfied clients including, Jimmy Rollins. But, I don’t let past successes get to my head. I’m still constantly reaching out to new businesses and making new connections.
#1 Tip for Entrepreneurs:
Write a business plan and stick to it!
I’ve seen long extensive business plans and I’ve seen one page business plans. The main thing is to outline your short-term and long-term goals — and routinely stay on top of them. It’s also important to identify your markets needs. Ask yourself if the service or product your providing is in high demand and what you’re going to do differently to stand out from your competitors.
Photo: Bryan Angelo
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