Online and Offline Marketing Tips to Improve your Company’s Search Engine Ranking

Here are 10 areas every small business owner can focus on to drive online and offline promotion that yields favorable search engine results.

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4. Public Relations

Magazines, newspapers and online blogs are major channels for spreading positive information about your company. Write and distribute quality press releases on all of your new products and services. Publicly announce all your nominations for business awards.

Discuss all the recent events within your organization, including the promotional advancements of employees and management. Publicly celebrate your business milestones including company anniversaries, moving to new locations and any other pertinent news. If your business expands, it is important to distribute a press release detailing the expansion.

5. Customer Development

Building a solid, loyal customer base is essential to the success of your small business. At your physical location, you use point of sale promotions to encourage repeat visits, friends and family in-store shopping days and more.

E-commerce companies can build loyalty in a multitude of ways including, but not limited to, flash sales and email newsletter offers, and e-coupons. Connect your efforts to social media sites to amplify your messages.

6. Reputation Management

Every small business should work toward building a strong reputation. Small business owners can leverage the services of their local Chamber of Commerce or the Better Business Bureau to ensure positive records are established. E-commerce companies can rely on positive reviews from Google Maps, Amazon.com and others.

7. Visual Content Strategy

One of the best ways to promote your business online is to offer promotional or instructional videos that can help your clients or customers find answers to the questions they have about services or products you provide. YouTube and Vimeo are two free tools every small business can use to gain instant multimedia visibility and build an engaging brand.

8. Creative and Collateral

Make your company’s presence known on the Internet by developing quality online brochures or sharing visually appealing company photos. Create professional presentations that highlight and promote your products and services, and share them on SlideShare or Docstoc.

9. Referral Lead Generation

Create your own blog using WordPress platform, and design the site using WordPress themes. Post company information, questions or answers on your own website, or on another weblog. Make sure that every time you leave information on blogs you visit provide a link back to your website in the appropriate field, if offered. This can increase traffic to your site.

10. Offer Expertise

Actively participating in online forum discussions on topics that are relevant to your company and industry. This is a free and easy way to build your brand. Sharing industry knowledge with others can help build ongoing relationships with peers and customers alike.

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Photo Credit: 7 For All Mankind

Olga Ionel is a creative writer at ThemeFuse.com – a top provider of WordPress themes. She is passionate about the online marketing industry and sharing informative tips.

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