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4. Audience Appropriate

Every business — including yours — should have a primary target audience. The right business signage can become an essential tool to grab the attention of that audience. Your business sign should be tailored to the tastes and age bracket of this group — overall demographics of your buyers.

Incorporating your customers’ point of view illustrates inclusiveness, which can go a long way. So make sure the colors, design and graphics cater to your audience. The trick here is to be “up-to-date” without pandering to anything too faddish that won’t stand out from the crowd and could run the risk of quickly becoming “out-of-date!”

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Photo: Louis Vuitton

Laura Woodhouse is a business writer sharing business signage tips on behalf of Vistaprint, an online supplier of printed and promotional material as well as marketing services to micro businesses and consumers, especially print on demand products.

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