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Interview: Gravity Jack CEO, Luke Richey Talks Industry Leadership, Augmented Reality and Why Cash isn’t King

Learn how Luke Richey launched Gravity Jack and why he believes cash is "not" king.

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Best Success Story:

Aside from the humbling experience of working with some of the world’s biggest household names, Gravity Jack’s best success came with the unprecedented release of our infinite real-time visual search engine.

While other augmented reality technologies capture an image and analyze it, Gravity Jack’s engine is capable of scanning the entire scene around you and– in real-time — recognizing and delivering content without a need to recapture, or waste time processing. It is truly a world changing experience, when users need not be aware of what they are to scan and content is simply, seamlessly and effortlessly delivered.

Biggest Startup Challenge:

Gravity Jack’s biggest challenge is also our most exciting aspect. The augmented reality space is very young and 2013 is estimated to be the year of complete take off.

It is never easy to be on the forefront of a wave in technology. Three years ago, we could hardly convince local investors that the general public would all function with smartphones, so augmented reality seemed crazy.

Now that huge players in technology, like Google and Apple have validated augmented reality and what we have been preaching, we are seeing a surge in adoption. As a leader in the space, we consider it a huge responsibility to define an industry that will affect so many. It’s a giant challenge, but also very exciting.

#1 Tip for Entrepreneurs:

Cash is not king. Cash flow is king.

Connect with Gravity Jack on Twitter and Facebook.

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Photo: Luke Richey

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