Five Simple Ways Entrepreneurs Can Build a Successful Speaking Career

Here are five simple tips entrepreneurs can use to improve their public speaking skills.

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4. Practice! Practice! Practice!

Every successful entrepreneur, business leader, and individual will admit that “practice” is one of the essential keys to their success. If you are just getting started as a public speaker, have friends and family members listen and watch as you practice your speeches —from your entrance, to the setting of the event, your delivery and your research.

While rehearsing, provide your “mock audience” with blank sheets of paper, and ask them to share constructive criticism. Mock audiences can often give the best feedback because they really want you to succeed.

5. Take a grassroots approach.

Since you are new to the public speaking circuit you have to impact people on a smaller scale. These modest receptions provide more intimacy with your audience than larger scale events. So at first, it is important to provide free or inexpensive services to local community organizations such as industry-related groups, the YMCA, churches and schools.

Use these grassroots opportunities to build your professional network and begin building your base to spread the word of your oration prowess. Starting from the ground, upward will provide you with the ability to offer services while also learning the industry and expanding your base.

Ultimately, once you have established yourself (e.g. gained public speaking experience), hiring a booking agent to further market your brand and to broker speaking events is the end game.

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Photo: Pamela Redwood

Pamela Redwood is the President and Co-founder of Signature Media Group (SMG) Speakers, a full service speakers bureau based in Chicago. Pam is a relationship builder and natural business connector who strategically pairs speaking clients with organizations that align with their brand and message.


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