10 Must-Read Branding Articles for Startups, Small Businesses and Entrepreneurs

Here are ten must-read branding articles that no small business should be without.

6. Small Business Branding Tips: How to Turn Your Commodity into a Sought-After Brand

How you position your product or service in relation to competitors is important. In a world chock-full of unimaginative brands, consumers are met with more choices. So by virtue of a crowded marketplace, it’s important to manufacture a product and an ideal. So the question is, “How do you take your simple widget or service and turn it into a brand?” The fundamentals of brand development are simpler than most make them out to be. Here are four simple ways to make the shift. Read more

7. Startup Envy: 3 Simple Ways To Build an Irresistible Brand

In today’s marketplace, it can be hard to separate yourself from the rest of the crowd. A multitude of marketing avenues exist for small businesses through social media, blogs, and more traditional, community-based means. You’ve made the choice to start a business; now, how do you make sure your brand stays unique, accessible, and brings potential customers your way? Read more

8. 10 Personal Branding Tips for Entrepreneurs

“As an entrepreneur, it’s easy to forget the true value of our own brands. We are so immersed in our businesses that we don’t really find time for ourselves. It’s we, the entrepreneurs, who are the ones that our customers buy into. People buy into you more than your products or services. If you are good with people, you will always find success selling. However, business owners quite often forget how important their personal brand really is. They focus on developing a razor-sharp brand for their business, which is good, but that doesn’t necessarily get the job done. Read more

9. 5 Personal Branding Tips for CEOs with Dan Schawbel

One of the biggest challenges CEOs face is building and then maintaining their personal brand without sacrificing their own outlook or interfering with their company’s integrity. I recently met Dan Schawbel, an author and public speaker widely considered as the go-to expert on the topic of personal branding, and sat down with him to get some of his advice on how to find the right balance of personality and professionalism to craft the perfect online voice. Read more

10. 7 Personal Branding Tips from Apple

No one needs introduction to Tech’s most admired company, Apple . The more one learns about this impressive brand the more they fall in love. So we thought why not use Apple’s brand personality to tell you what ‘Personal Branding Tips’ you can learn from it. Of course you will have to have a bit of knowledge about what Apple Inc. does in order to relate to all these seven tips. However, even if you do not wish to spend any more time learning about Apple, you certainly can learn a great deal on Personal branding just by having a glance at this simple yet powerful infographic… Read more

Photo: Ann Taylor


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