Five Customer Relationship Management (CRM) Trends That Will Impact Your Small Business

4. Data Governance in SaaS CRM

Organizations adopting SaaS solutions recognize that it is not only an alternative to traditional, on-premise solutions, but also that a completely new set of policies need to be devised for the unique characteristics of SaaS services.

The areas that demand attention are vendor selection, service level agreement, risk tolerance, data backup and disaster recovery, organizational skill and IT maturity, and cross-border data portability governance.

5. CRM Integration

An increasing number of companies demand their CRMs to perform as a complete sales tool and therefore, vendors have integrated the marketing platform with the customer management application. Services like email collaboration, voice/text integrations, email campaigns now can be operated from a CRM interface.

The CRM market is evolving rapidly with changing customer requirements. Failing to spot these trends could result in a loss of competitive advantages and suboptimal performance of your customer management application and your business.

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Paul Anderson is a CRM software consultant of Corelynx, Inc. For over five years he has offered CRM consulting services to a wide market vertical. During this period, he has observed what works and what doesn’t work for companies. He brings in his wealth of experience on CRM customization and solutions to his writings on webs and blogs. He is an avid reader and enthusiast blogger and engaged with many online communities. He also loves outdoor sports and often goes fly fishing with fellow enthusiasts.