If you own an online business you have likely realized that the Internet is getting more competitive every day. Just a few minor mistakes could mean forfeiting your brand’s ability to rank highly in a Google search.
For example, an attractive website no longer automatically translates to page views; you must also perfect your search engine optimization (SEO) strategy. In fact it’s time to compete for that coveted Google search real estate space!
Don’t worry, I’ll make it easy for you. You can create a cohesive strategy by incorporating these four factors into your SEO activities:
1. Website code
This is the first and most simple step toward refining your SEO. I always recommend people start here because the fixes are usually easy to implement. Many companies and tools, such as SEOzio, provide a free analysis and can help you understand specific coding problems within your site. If you can’t afford to hire a company that specializes in SEO, then I suggest utilizing a search engine-friendly CMS, like WordPress.com, when building your company website.
2. Link Analysis
You must constantly work to gain links to your site from reputable sources. Don’t just put links everywhere and anywhere. Years ago, Google was very lenient on what it considered a “quality source.” That’s not the case anymore.
Search engines have stopped giving credit to websites with links from free web directories. Instead, Google rewards sites with links from educational and authoritative sites.
In addition to including credible and relevant links to other sites, your brand should produce interesting and original content. You want your content to be shared via websites and social media platforms. This won’t happen if your content makes readers fall asleep on their keyboards!
Your company’s content strategy can include educational videos, ebooks, surveys, infographics, and blog posts; whatever will catch and hold today’s distracted, multitasking reader’s attention. Also, remain active in your industry by participating in blogs and forums and link back to your site when applicable.
3. Online Branding
This is the latest element in Google’s algorithm, and it basically looks at how active your brand is on social platforms. The chances of a company taking off are slim without mentions on platforms like Facebook, Twitter, and LinkedIn.
Google wants to know you are active in social media. Here are some questions to consider: Does your site have social media profiles set up on a variety of platforms? Do you maintain a blog that’s regularly updated? Are you getting mentioned in Google’s news feed?
If you are only banking on Facebook or a company blog that has more cobwebs than content, then good luck.
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