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How to Increase Sales: 10 Must-Read Sales Articles for Small Business Owners

Improve your selling skills with information and expert advice on prospecting, cold-calling, presentations, sales letters and proposals, negotiation, closing and more.

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Improve your selling skills with information and expert advice on prospecting, cold-calling, presentations, sales letters and proposals, negotiation, closing and more. Here are ten must-read sales articles that every entrepreneur should read:

1. Sales Slumps: How to Prevent a Cash Flow Crisis Through Diversification

Almost every small business owner has experienced the frustration of prospecting with little return. You send out a ton of emails, networked like crazy, and called just about everyone in the phone book, yet business is at a halt. However, the waiting game is a part of business, and your sales process is not always to blame. Often, business and customer acquisition is about timing. All of your hard work will probably pay off—even if it’s two years later. What should you do in the meantime? Read more

2. 10 Common Sales Mistakes Small Businesses Make

Every entrepreneur has made a small business sales mistake at some point in their career. Some are more common than others. From not embracing the power of silence to not utilizing relationships, small sales mistakes that you may or may not be aware that you’re making could cost you clients, and of course, sales. Read more

3. Small Business Sales Myths Debunked

As your small business grows, you’ll encounter a lot of questions, especially when it comes to managing your selling processes. Every entrepreneur has their own assumptions, or even advice or rumors that they may have heard along the way. But is there any truth to these myths? Read more

4. Sales Lessons: The Power of Freebies, Customer Bonuses, and Incentives

Everyone loves a bonus or something extra they didn’t have to pay for. Companies like Cracker Jack, Kelloggs, and McDonalds have successfully utilized the power of incentives in their products. Freebies and incentives increase customer demand, and could possibly lead to a new product that your business could offer. Read more

5. 20 Entrepreneurs Share How to Increase Small Business Sales

When looking for new ways to acquire and retain customers, one of the best sources of advice is another entrepreneur that has been in your shoes before. Experience is sometimes the best teacher, and learning from the experiences of others helps you avoid making the same mistakes they may have made. Read more

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