Professional artist, published author and award winning designer, Kal Barteski has created some of her most popular works, in a style called “scripting”, for global brands and celebrities.
“I wouldn’t call it ‘developed’ because it was absolutely 100 percent accidental,” Barteski explains when asked about her scripting technique. “I started using sumi brushes and black gouache and illustrating words and phrases and that sort of thing has caught on on the Internet. I do a lot of work that way in terms of illustration, but it’s really just illustrating typography…”
Barteski’s accidental design musings led to near viral online distribution of her work, international campaigns and collaborations with global brands and celebrities. After multiple requests for her scripting artwork, Barteski pivoted her graphic design business in 2007 to focus on illustration and painting. “I feel like I’ve got two sides,” she suggests. “I’m almost like a coin; half of me is sort of brush work and illustrative type and half of me is a fine arts painter.”
A published author, award winning designer, sought after script artist and Women Entrepreneur of the Year Award winner, Barteski is a creative powerhouse.
Learn how professional artist, Kal Barteski leveraged the Internet to build her brand (later battling international copyright infringement of her work) and why she believes entrepreneurs should follow their dreams.
|Location:||Winnipeg Manitoba, Canada|
|Industry:||Fine Art, Illustration|
How I Got Started
This is all that I’ve ever done. I am an artist.
I’ve never had a regular job. I’ve never worked in an office; I’ve been selling paintings that I’ve painted since I was 11 years old. With the development of the Internet, and being able to sell things online, I’ve been able to create my own niche market and reach my demographic organically.
[When I started my art business, there was] the business registration (i.e. where you register your name and register with the provincial tax offices). But probably, where things changed for me is when I acquired a TypePad blog, which helped me create and find my online voice — I started networking that way.
I started blogging in 2007. I feel like it was a right kind of perfect storm for people starting blogs at the time and voila! [I’ve built a] nice, supportive community and I feel like I’m definitely in a good spot right now.
© YFS Magazine. All Rights Reserved. Copying prohibited. All material is protected by U.S. and international copyright laws. Unauthorized reproduction or distribution of this material is prohibited. Sharing of this material under Attribution-NonCommercial-NoDerivatives 4.0 International terms, listed here, is permitted.