Why ‘Fake It Until You Make It’ is Bad Business Advice

We've all heard the common catchphrase 'fake it until you make it.' It sounds good. But consider this: does it make sense?

So, in lieu of acting like you are something so you can, in fact, become that thing and “make it” I would urge you to bridge the gap and become something until you “make it”. The reality is entrepreneurship requires the frame of mind (i.e. thoughts) and subsequent “act of being” (i.e. actions) to take small moments, scale them and make them big.


How to ‘Be It’ Until You Make It

It sounds great in theory, but there is also application. Here are three immediate and practical steps you can take to be it until you make it:

1.Modify your skills.

“You must either modify your dreams or magnify your skills.” – Jim Rohn

In application this means that you should be in a constant state of skill acquisition or collaboration. Weigh the feasibility of acquiring the skills needed to execute on your goals or seek to cancel out your weaknesses through strategic alliances.

2. Don’t fake yourself out.

“Don’t mistake movement for achievement. It’s easy to get faked out by being busy. The question is: Busy doing what?” – Jim Rohn

Busy does not equate to productivity. Are you busy doing things that are not positively impacting your business goals? If so, it’s time to break free from busyness. As Rhondalynn Korolak, one of Australia’s most respected authorities on personal development, peak performance and business acceleration suggests, “Sometimes activity or ‘busyness’ can be a form of anesthesia to dull the pain of not achieving the results you want. Action is always better than procrastination. On the other hand, more activity is not always better.”

3. Revisit your goals.

“The ultimate reason for setting goals is to entice you to become the person it takes to achieve them.” – Jim Rohn

Your business goals should stretch you. Most importantly, every goal should follow-up with a strategy and corresponding tactics that you plan to carry out during a specific time period. After all, “A goal without a plan is just a wish.” – Antoine de Saint-Exupery

Connect with Erica Nicole on Twitter.


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