3 Trade Show Marketing Strategies for Entrepreneurs

If you're ready to make your booth a popular attraction for trade show attendees the answer lies in understanding three stages of trade show promotion.

Planning to market your business in a trade show? If so, you’re probably looking for ideas and tips to promote your business.

Have you ever wondered why some exhibition stands are so crowded while others are deserted? Well, the answer lies in proven trade show promotional techniques. In order to adequately market your brand at trade shows and sustain a good market reach, you should include three strategies: pre-event promotion, promotion during the event, and post-event promotion.

If you’re ready to make your booth a popular attraction for trade show attendees the answer lies in understanding three stages of trade show promotion.


Pre-Event Trade Show Promotion

1. Promote your presence at trade shows.

Promote your presence at your next trade show by hosting banners on your company website that reflect your stand number. Use catchy lines in your email signatures that also reflect the date of event and the exhibition booth number. Also, if your budget allows you to promote your presence through newspaper advertisements, radio announcements or outdoor advertisement, you might want to go that route as well.

2. Communicate with existing customers.

Send special invites and company catalogs to your existing clients. Develop an email campaign that showcases attractive offers available at the event. Don’t forget that happy, satisfied customers can serve as free promotion, so make sure to create value for your existing clients.

3. Use a social media marketing campaign.

Promote your event on popular social networking sites such as Facebook, Twitter, LinkedIn, Google Plus and more. Organize polls and online competitions in order to interact with fans. Your participation on social media can increase your visibility and attract potential customers.


Trade Show Promotion During the Event

1. Perfect your exhibition stand.

Plan and design your exhibition stand creatively. You can hire exhibition design services to keep the stand clutter-free and well-organized. Contact the event organizers for more information about the venue and the event. Also, hire reliable logistic services to import large and heavy exhibits safely.

2. Hire an enthusiastic trade show sales team.

Polite, enthusiastic and knowledgeable team members are critical players in the success of your trade show marketing efforts. Your team must possess complete knowledge of your products and services in order to answer client queries. Stand members who are constantly talking are a major turn-off, so make sure they listen to actual client needs to keep the event running smoothly.

3. Consider using games.

Yes, you read it right. Include some games so that visitors can win discounts on your products and services. Moreover, these games will promote your small business in an informal way. Also, ask your clients to follow you on social networking sites to win further prizes.


Post-Event Trade Show Promotion

You always need to follow-up with your clients and business contacts that you met at a trade show. Consider organizing a corporate dinner or a small get-together after the event as well. This will allow you to get the feedback on your products in a friendly, informal way. Also, check with your clients regularly to keep yourself updated with their reviews and needs.

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Abhinav Jain is an associate writer with ExhibitionCentreHotels.com. This website offers information about several business events taking place at global venues. Also, it brings best lodging deals with hand-picked hotels close to event venues.


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