4 Ways to Make Business Flow Like a Sold Out U2 Concert

Four business lessons entrepreneurs can learn from concert tours and music artists like U2.

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2. Create solid business systems.

Consider what it takes to launch a concert tour. From specific performing needs in terms of instruments and musical equipment to the stage, sound engineering, lighting and more. All of these things require systematic execution.

When we talk about systems in business, our minds immediately jump to technology: online productivity apps, payment apps, order processing, etc. These things are important, but there is more to it than that.

Your business procedures are systems. They are sequences of tasks that take you from point A to point B and allow you to produce the same great outcome over and over again. When you have business systems, you don’t have to think so hard about keeping yourself on course. You’re not stressed or confused about next steps.

In the way that music artists like U2 follows a set of steps to record an album or launch a concert tour, you can create and follow a procedure to manage daily business activities.


3. Ship it.

Do you really think U2 could gather an audience of 90,000 for their first 360° Tour or sell out subsequent concerts within minutes of on-sale dates if they sat back and waited until they could make “The Claw” stage a reality?

Likewise for entrepreneurs there is no better way to create operational flow than by consistently “shipping” projects. It is easy to get caught in a trap working on a project continuously to make it absolutely perfect before sharing it with the world.

The problem is you will never arrive at the point where your product or service is absolutely perfect—you, your audience and your business are constantly evolving. There will always be a way to make a project better. But while you are stuck in analysis paralysis, you are depriving customers of something that could make a positive difference in their lives — not to mention, you are potentially missing business opportunities.

When you ship small, imperfect projects you learn how to improve them the next time, instead of making hypotheses based on what you’ve read or heard. Step by step you build your tribe and launch the next offering based on their reaction to your previous release.


4. Stop doing it all yourself.

In the very beginning, you might have to take care of everything in your business (i.e. wear multiple hats). You need to learn the ropes. But you also need to know when to let go so you don’t become a bottleneck in your own business and prevent further growth.

Your company’s biggest leaps are only going to happen when you free yourself—physically and emotionally—for the big things. There are things you are not good at (and don’t need to be), there are things you hate so much others have to twist your arm to do them, and there are things that are not the best use of your time.

Move past your DIY attitude and look at delegation from an investment point of view. For example, U2’s 360° Tour became possible because of an incredibly knowledgeable and fearless support team, which turned a simple sketch into a one-of-a-kind stage structure.


Ready to Rock Your Business?

In an era of declining concert ticket sales, U2’s 360° Tour set a record for the highest-grossing concert tour with $736 million in proceeds. It is something that’s unlikely to be accomplished again by a music artist for many years to come.

What is your vision? What structures do you need to create and bring it to life?


Natasha Vorompiova is the founder of SystemsRock, architect of business systems that work and a Certified Book Yourself Solid Coach. Her clients are small business owners who start their businesses with passion and a desire for freedom but find themselves stuck and buried in day-to-day operations. Natasha creates systems that ensure clients get more done in less time and pave the way for greater profits and long-term success.

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