5 Ways to Measure Marketing Campaign Performance
For many small business owners, analytics -- measurement and tracking of metrics -- is considered the “ugly duckling” of marketing.
By
Phil Frost
For many small business owners, analytics — measurement and tracking of metrics — is considered the “ugly duckling” of marketing. Tracking ROI isn’t as sexy as measuring website traffic or online conversions, so it’s rarely discussed and often overlooked. Sometimes you’ll only remember to track your efforts after you’ve launched a marketing campaign — and at that point it’s too late.
Unfortunately, it is often difficult or impossible to retroactively add tracking mechanisms to measure marketing campaign performance. So, this is why it is important to consider how you will measure campaign performance before you finalize an affiliate marketing campaign, launch your next media buy, click send on an email blast, or invest time and money into a traffic or conversion optimization strategy.
Everyone says tracking is important, but have you ever really thought about why? Couldn’t you simply get away with driving more traffic and conversions to be successful?
The truth is “No, you can’t!”
You absolutely will not be successful with online marketing without proper tracking in place. Here’s why…
Hopefully now you’re convinced that tracking is essential — but what does it mean in practice? Here are five tracking systems every small business can use to measure marketing campaign performance.
Phil Frost is a Co-Founder and Managing Partner of NYC-based Main Street ROI, a company that teaches internet marketing strategies that actually work for small businesses. Click here to recieve their Ultimate SEO Checklist to help your company rank higher in Google. A version of this post originally appeared on the author’s blog.
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