6. An “About Us” Section, Navigation, and Contact Information.
“Include a compelling ‘About Us’ section that clearly states your company’s value proposition, which market segment(s) you are targeting and why you are better than the competition. Next, [ensure you have a] clear and intuitive menu navigation, preferably in a hierarchical order so products and services are easy to locate. Lastly, ensure contact information [can be easily located].”
7. Simple Company Bio, Reviews, and Contact Information
“To start, you need an explanation of what your company does in layman’s terms, no matter how complex your service. Anybody visiting your site should understand who you are and what you sell within two seconds. Next, you need third party accreditation or reviews; they add instant credibility to the services offered. Finally, you must include highly visible contact information on all pages.”
9. Great Content, User Friendly Design and Clear Thinking
“Is [your company website] cluttered? Bad idea. Is it hard to enter? Uh oh. Is it too dull, too bright, full of signs and offers? Does it tell a potential customer, in the time it takes to click away, what you do? Great content, a clean design, and clear thinking go a long way in both the physical and digital worlds.”
10. Instant Messaging, Squint Test, and Team Information
“Consider using instant messaging. This helps to build trust and assurance and to get faster traction. Next, make sure to run the squint test, which shows you what customers are viewing first hand. It’s a UX/UI trick and lets you focus on your core business. Finally, include team information; so many sites do not include their team credentials, which causes customer suspicion.”
11. Sales Pages, Lead Gen Form and Analytics
“Sales pages can be anything from a great squeeze page, or pages, to an about us page that tells a compelling genesis story. For example, we use Gravity Forms on WordPress to collect lead information; or you could easily just use the free forms provided by your email list provider. Data collection is the driver of the entire [company]: site analytics, A/B testing, and conversion metrics. How will you know if the sales pages and lead collection forms are working if you don’t measure [them]?”
© YFS Magazine. All Rights Reserved. Copying prohibited. All material is protected by U.S. and international copyright laws. Unauthorized reproduction or distribution of this material is prohibited. Sharing of this material under Attribution-NonCommercial-NoDerivatives 4.0 International terms, listed here, is permitted.