11 Entrepreneurs Reveal Essential Elements Every Company Website Should Have

We asked eleven entrepreneurs to share the top three things every company website should include and here is what they had to say.

6. An “About Us” Section, Navigation, and Contact Information.

“Include a compelling ‘About Us’ section that clearly states your company’s value proposition, which market segment(s) you are targeting and why you are better than the competition. Next, [ensure you have a] clear and intuitive menu navigation, preferably in a hierarchical order so products and services are easy to locate. Lastly, ensure contact information [can be easily located].”

– Elaine Costa, Managing Partner at Plush Swimwear, @plushswimwear


7. Simple Company Bio, Reviews, and Contact Information

“To start, you need an explanation of what your company does in layman’s terms, no matter how complex your service. Anybody visiting your site should understand who you are and what you sell within two seconds. Next, you need third party accreditation or reviews; they add instant credibility to the services offered. Finally, you must include highly visible contact information on all pages.”

– Mitesh Patel, Founder of Lenstore, @Lenstore


8. Proper Navigation, “About Us” Information, and a Privacy Policy

“To start, proper navigation that helps users find any information you are looking for is essential. Next, you need extensive “About Us” information to build trust. Finally, you should include a privacy policy to disclose what information your website collects and what is done with that information.”

– Vladimir Gendelman, CEO of Company Folders, Inc., @vgendelman


9. Great Content, User Friendly Design and Clear Thinking

“Is [your company website] cluttered? Bad idea. Is it hard to enter? Uh oh. Is it too dull, too bright, full of signs and offers? Does it tell a potential customer, in the time it takes to click away, what you do? Great content, a clean design, and clear thinking go a long way in both the physical and digital worlds.”

– Sam Relph, Co-Founder and Partner of Translating India, @samrelph


10. Instant Messaging, Squint Test, and Team Information

“Consider using instant messaging. This helps to build trust and assurance and to get faster traction. Next, make sure to run the squint test, which shows you what customers are viewing first hand. It’s a UX/UI trick and lets you focus on your core business. Finally, include team information; so many sites do not include their team credentials, which causes customer suspicion.”

– Heddi Cundle, CEO of myTab.co, @myTab


11. Sales Pages, Lead Gen Form and Analytics

“Sales pages can be anything from a great squeeze page, or pages, to an about us page that tells a compelling genesis story. For example, we use Gravity Forms on WordPress to collect lead information; or you could easily just use the free forms provided by your email list provider. Data collection is the driver of the entire [company]: site analytics, A/B testing, and conversion metrics. How will you know if the sales pages and lead collection forms are working if you don’t measure [them]?”

– Daniel James Scott, Founder of Alorum, @sparkcatalyst


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