She’s not looking for the celebrities to come back for more, though. Instead, the social media exposure brings in the event attendee’s connections — friends, family and colleagues — who will inevitably ask where the jewelry came from and seek it out themselves.
“This system is so much more organized; you know they are receiving the product, you see them hold it,” according to Downs. “Some marketing methods work and some don’t. Gifting cuts out all the layers between you and [customers], and one way or another you know the message is getting out,” she says.
Coveted Exposure to Ideal Customers
For both women entrepreneurs, gifting has proven vital to the success of their brands. Smith, a fixture within the Dallas community, has worked with Dallas charities including the Cattle Barron’s Ball, North Texas Food Bank, and Make-A-Wish. She relies on gifting service professionals who will match her product with the right demographic and lets her work speak for itself.
Frequently mentioned in the media, Downs is convinced that gifting suites work. “I’m from Georgia and I believe in getting my hands dirty and being humble,” she insists. “Anytime I can get my jewelry in the hands of a new group of people, I am grateful.”
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Disclosure: This article is brought to you by HAS Events. HAS Events has existing or prior business relationships with the brands featured and does not receive compensation from clients for sharing their views in this post. This article represents the sole viewpoints of HAS Events.
HAS Events is a Dallas-based luxury experiential marketing and event firm focused on creating emotional connections and brand activation experiences. With a history built on numerous years of brand experience, relationship building and event planning & management, founder Hamilton A Sneed and his team are passionate about bringing brands to life through strategic partnerships. Some of HAS Events clients have included Timothy Oulton, eVgo Network, Glam Rock Watches, Pat & Emmitt Smith Charities, Beacon Audio, NFL PLAYERS and Jack Black Men’s Grooming.
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