Content Marketing: The Interactive Infographic Has Arrived!

Visual learning, communicating ideas, concepts, data and other information with images, is on the rise. This means interactive infographics are here to stay.

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  1. Increased Website Traffic

    It’s a straightforward concept: if a company website does not have enough traffic, it cannot increase its search engine ranking and grow to its full potential. In the past, even websites known for creating exceptional static infographics were at risk of not seeing increased traffic from their creations. Because static infographics were treated like standard images, they could be reposted on any website, losing the link to the original creator. Information could spread, but credit could not always be given where it was due.

    Because interactive infographics are embedded into web pages, even when they are shared, they will continue to direct users to the original website. When proper privacy features are utilized, from the start, the original creator can be assured that their video will bring traffic to their site; and guesswork is removed. Not to mention, videos are the most viewed links on social media sites. Users are looking for ways to connect, to interact and to gather information on the go. Interactive infographics make this more possible than ever.

  2. A Visual Society

    We’re wired to be visual; interactive infographics are a direct response to this need. According to research, 70 percent of all human sensory receptors are in our eyes. Static infographics may have met this inherent need in the past. However, as a society, we also suffer from information overload.

    In fact, we receive 5 times more information today than 20 years ago, amounting to 100,500 words a day. In response to the increase of information received, we need a form of communication that takes away the need for mental processing, removing the effort involved in gathering statistics. Interactive infographics solve this dilemma in a way that other forms of online communication have not, cannot and will not.

  3. Viral Capabilities

    The interactive capabilities of infographics will make achieving viral status seem easy. When people are online, they search for content that is fun and engaging. Interactive infographics provide users with a learning experience, rather than just a standard image. Let’s take a look at some brands that have created interactive infographics that are interesting and fun to explore.

    For instance, CJ Pony Parts created an interactive infographic dedicated to an innovator in the automobile world, Carroll Shelby. This infographic allows you to drive a Shelby Cobra around the world while learning interesting facts about the car and its inventor.

    Meanwhile, Levi’s created an interactive infographic that sheds light on how many gallons of water each American uses per day. This infographic allows the user to choose the activities and products they use each day and the gallons attributed to each item.

While static infographics may still be utilized, to take your marketing tactics to the next level, it’s time to consider a new, more effective option. Technology is changing daily; marketing strategies must do the same to see measurable success. The static infographic is a dying breed. Interaction is more necessary today than it has been at any point in the past. Long live the interactive infographic!

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