Visual learning, communicating ideas, concepts, data and other information with images, is on the rise. In fact, a majority of individuals would probably classify themselves as visual learners.
Due to how our brains are hardwired to process information, having graphics that simplify complex information, or compress large amounts of data makes sense. It’s how many people — including your customers and clients — interact with the world.
However, technology changes; this is truer of the online world than anywhere else. Because of this, it’s also true of infographics. Gone are the days of looking at static visuals; online users crave interaction with other people, brands and even pieces of information. Interactive infographics are here to stay.
What Happened to Static Infographics?
In the past — and even now — infographics have been static. They are easy to create, upload and distribute. Many marketers have chosen not to mess with the tradition; they’ve taken the easy road.
However, that trend is changing. Static infographics are no longer novel. Based on this alone, some could argue that static infographics have begun to lose value. Furthermore, they’re inherently limited.
Social networks have risen in popularity for a reason — we crave connection and instant communication. Our smartphones have become smarter, more interactive than ever. Telephone conferences have become web conferences with live streaming video. Our need for connection has enhanced and highlighted a need for technology that works for us, that makes our lives more simpler than ever. For these reasons alone, static infographics will soon be a thing of the past.
What’s an Interactive Infographic?
Interactive infographics take the guess work out of static infographics; they remove the need to process information on an individual, analytical level by providing the total package. They tell a story and, in doing so, they tell the viewers exactly what the creator of the infographic wants them to know. They remove the guess work.
Interactive infographics include animation and links to additional information. Interactive infographics are frequently shared in video format, which can be easily embedded and shared on any website, allowing for viral growth potential.
Interactive Infographics are the Future, Here’s Why
Here are four distinct reasons why interactive infographics should be a part of your content marketing efforts:
Ease of Use
Previously, static infographics were essential because of their inherent simplicity. It didn’t take an expert web designer to create a static image filled with facts. The technology was accessible and affordable. However, with the rise of responsive design and increased technical capabilities, combined with platforms that allow any Internet user to create professional, high-quality interactive graphics and videos, interactive infographics are just as easy to create as traditional graphics. In some cases, they’re even easier.
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