Building a personal brand is best achieved by developing a reputation for having expert knowledge within your industry niche. While everyone wants an overnight sensation brand, it is important to keep in mind that becoming a leader within a niche takes time and determination. To establish your brand as a leader in the public eye, it is important to be consistent and relentless when promoting your brand image.n
Here are six winning strategies to use if you’re seeking to position your brand as an industry leader.
Participate in Speaking Engagements
Becoming a leader in the community will require getting out in front of the public to share what makes your particular brand unique. This can be done by speaking at public events such as workshops and conferences. Although this strategy works best at an industry-related event, volunteering to give a speech at an unrelated workshop can offer recognition by a wider audience. By relaying your brand’s message or core tenets during a speaking engagement, you can continue to bolster a reputation for leadership.
Host a Workshop
Leadership means taking on the responsibility of getting things started. When you take on the challenge of hosting a workshop, it shows your brand has expert knowledge to share with the community. When planning a workshop, be sure to brainstorm the ways that your brand image can be used to share knowledge or products. Then, be sure to invite other industry leaders, rising stars and the media to ensure a workshop improves public relations efforts.
Community involvement with charitable and local organizations offers several benefits for those seeking to promote their brand as a niche leader. First, the public loves a brand that gives back to the community. Second, volunteering allows you to branch out into new areas while simultaneously learning new skills and sharing knowledge. If an organization exists that can boost your brand’s identity, then volunteer for special events or serve on the board of directors. In niche areas that are fairly open for new community services, start a new organization or offer to get involved with schools and other public areas of the community.
Start a Blog
Online, there are many opportunities to promote brand leadership. Starting a blog is one way to share industry-specific knowledge with a wider audience. When starting a blog, be sure to focus on the particular niche your brand specializes in. Additionally, aim for consistency. Maintaining a blog by keeping it updated with regular posts that have a consistent message is essential for establishing a reputation for reliability. Be sure to also include new information that readers will find useful in their everyday or professional lives so the brand will be relevant enough to gain leader status.
In addition to blogging, it is possible to build your brand’s image by becoming actively involved with social media. By creating a brand profile, you can send out regular updates regarding brand achievements and activities to a wide audience with only a few keystrokes. As with blogging, be sure every post represents your brand image and is targeted to your desired audience. Social media is also an excellent way to promote upcoming events and announce new products and services. And the public can do half the work for you by sharing posts with others who may take an interest in your brand.
Promote Awards and Achievements
Modesty may be a desired trait in individuals, but it will do you no good for establishing a brand or leadership within the community. Instead, make sure your brand is recognized for its contributions to the community. When an award is given, send out press releases to local and national media sources. If a ceremony is offered, invite industry experts and be sure to show up and accept the award graciously. Also include a brief mention of the award in newsletters and email campaigns.
When your brand becomes recognized as a leader within its niche or community, its reputation will contribute to increased growth that will allow it to reach its full potential. However, it is important to remember that building a brand takes hard work and a commitment to get involved with the greater public. By serving the community and sharing expert knowledge, you are on your way to building a brand reputation for being a leader within its niche.
This article has been edited and condensed.
Phil Laboon started the multi-million dollar company, Eyeflow Internet Marketing,a Pittsburgh based SEO firm, from the ground up when he was 20 years old. Eyeflow has grown rapidly, recently being named by the Pittsburgh Business Times as one of 2012s Top 100 Fastest Growing Businesses in Pittsburgh, with over 100% revenue growth in the year. Connect with @PhilLaboon on Twitter.
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