How To Write Web Copy That Sells (Without Hiring A Copywriter)

If you are confident with words, you can create compelling copy yourself, and convey your message whilst tempting readers into making a purchase.

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As you write web copy, think about where potential buyers would like to be after using your product or service. How would they like to feel?

The key is to go back to your market research and think about what your customers really want and need from you. Put this in your copy.

Try to avoid the natural urge to focus on what you think you need to tell them about your services and how you work.


3. Make a stamp with your personality.

Yes, I know I’ve already directed you to write like your target market. Using elements of their lingo in your writing is crucial to connecting, but it’s also vital you still convey your own personality.

When you’re going at it alone in business, the biggest selling point you have is your unique personality. After all, there really is no-one else like you on this planet!

Be unique, be yourself, be brave, and be prepared to let your truth shine out in your words.


4. Don’t forget a call-to-action.

Finally, don’t forget the need to direct readers to take action.

A call-to-action (CTA) is a phrase used on buttons and link-text that prompt users to do something.


Every page on your website should have a specific purpose beyond trying to inform, such as: getting your reader to make a purchase, get in touch, or sign-up to your email list.


There are a number of tried and tested calls-to-actions to choose from, or you can personalize directions to further express your brand and establish a tone that connects with your readers.

Over time, you can test different calls-to-action and see which make the greatest impact.


This article has been edited and condensed.

Saskia Gregory worked as a freelance copywriter for 7 years before becoming a success coach for modern mothers. Helping women build beautiful and inspiring online businesses which provide a lifestyle of fulfillment, freedom, and fun. Want to read more from Saskia? Sign-up to receive her latest newsletter here. Connect with @saskia_gregory on Twitter.


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