8 Content Marketing Tools That Will Help Your Business

Here’s a look at eight tools to boost your content marketing efforts.

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Content Creation Tools


Google Keyword Planner

This tool can help you develop new content ideas. Keyword Planner is a free Google AdWords tool that helps you build Search Network campaigns by finding keyword ideas and estimating how they may perform. With this tool, you can find popular keyword ideas, check the performance of keywords and more.

As you grow your keyword list, using the Keyword Planner, you can analyze your keyword list and leverage it to build out a stronger content and editorial calendar. Also, you can track the keywords you want to target for content to see which ones have the potential to bring you the most traffic and where you currently rank for those keywords.


Embedded Tweets

If want to add live tweets in your content, then Embedded Tweets is a great tool. It adds an interactive aspect to your content by showing tweets with expanded media such as videos, photos, article summaries, favorite counts and real-time retweets. When tweets are embedded within content, they become interactive by enabling users to follow, retweet, reply, and favorite the tweets directly from your web page.



Embedded tweets stand out because they include graphic elements that draw the eyes of your visitors. For example, “If you embed a reply, Twitter posts not only the reply, but also the original tweet, giving you a conversation view. This puts individual tweets in context so they make more sense.” (Social Media Examiner) From social proof using customer testimonials to backing up your statements with a reputable source, there are many ways to use embedded tweets to help your business.


Content Discovery Tools



Reddit is an entertainment, social networking service and news website where registered community members can submit content, such as text posts or direct links and up-vote content. If you want inspiration for content across different topics, then Reddit is an ideal content discovery tool. It lets you know which headlines are popular and more useful. With the collection of entries submitted by different writers, you can derive the best topics according to specific areas of interest and use them to craft relevant content.



Quora is a question-and-answer (Q&A) website where questions are created, answered, edited and organized by its community of users. The Q&A discussion platform, offers a great place to get ideas and quotes about trending topics related to your business. This can be quite useful when creating high quality content for your website. As a Quora user, you can click on any topic and the topic page will be displayed along with a “best answers” section where you can source great insights to inspire your content creation.

What content marketing tools do you use to grow your business? Let us know in the comments section below.


This article has been edited and condensed.

Jyoti Wadhwa is an entrepreneur, blogger and social media consultant. She is a web programmer and developer by profession. She is an Avid member of the Design and Development community. She loves talking on several technical topics related to designing and programming. Connect with @WadhwaJyoti on Twitter.

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