It’s no secret online business is on the rise. Every single day people are taking their knowledge, packaging it up and selling it online.
In fact, starting a professional training and coaching business could be one of the easiest ways to actually start a successful business in a matter of months. But like any brick and mortar business you’ve got to have your ducks in a row to make it work.
If your goal is to be recognized as an expert in your field and sell your knowledge online, here are three questions to ask yourself before you get started:
Do you know your ideal client?
I expect that with your subject-matter knowledge you could quite possibly help everyone, but that doesn’t mean you should. Professional Training & Coaching, online and offline, is a competitive market, especially when you’re just breaking into the industry.
To become an expert you have to discover and define your ideal client. If you try to market and speak to everyone then you’ll find your message won’t get across. No one is going to pay to work with you if they don’t actually recognize how you can specifically help them.
For example, do you want to be a business coach or an executive coach? If so, I’m sure you can help every single business owner or leader under the sun if you wanted to, but that’s not the answer. Business owners are at different stages and have varying degrees of goals and challenges. Trying to target all business owners will dilute your message. And when you’re not connecting with anyone you won’t make sales.
Discover your ideal client so you can talk to them and ensure your message actually resonates.
Do you have something they want?
You can presume people want everything you offer, but what will they sign up for? What do they need right now? It might not be what you presume. People will pay for your services if it is something they need right now.
Your ideal clients are struggling with something at this very moment and that’s what they want to solve. You need to give them what they want. Understand their pain points. Decipher the results they’d ultimately like to achieve. Create packages to help them move from that specific pain point to the results they desire. But it has to be based around what they want and not what you presume they want.
Do they know you exist?
This probably sounds obvious, but I know from working with my clients it’s something most people don’t do. They don’t let their ideal clients know they exist. You could have the most amazing service package in the world. You could be the best at what you do. You could help ideal clients with their pain points in a flash. Yet, if they don’t know you exist (and don’t know you’re the expert who can help) you’ll struggle to get sales.
Get out and engage with your ideal clients. Let them know you exist. Be valuable to them so they can see you’re the person who can help them. You can create value in countless ways (e.g., email list building, social media, guest blogging, webinars, videos, hangouts etc.). More importantly, become visible with that value too. Whether you use ads or another method, let people know you exist and share your value. It’s actually a pretty crucial part to the whole success process!
This article has been edited and condensed.
Jane Willmott is a successful business consultant who works with online business owners worldwide, she works with them to help create strategies that enable them to rise up become the go to expert and have clients banging down the door to work with them, by achieving this her clients are then able to hit their big income goals and live out the life they dream of. Connect with @womensbusinessa on Twitter.
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