Find Your Dream Business Coach In 4 Simple Steps

Business coaches are hot right now and the entrepreneurial world is buzzing about it.

Photo: Ellen Ercolini, Business Strategist; Source: Courtesy Photo
Photo: Ellen Ercolini, Business Strategist; Source: Courtesy Photo

Every time you turn around your competition is raving about hiring a business coach to help them get “super clear” and they “can’t imagine” their life without them.

This may leave you wondering, “What about me?”

Some days you feel like you can’t afford to shell out the big bucks for a business coach, while other days you just don’t know which mythical business guru is right for you. So, you decide not do anything and grumble instead as your competition gains share after share of the market.

This is an all too common phenomenon.


Business Coach Basics

So many entrepreneurs fall into the trap of “comparisonitus”. It is easy to get swept up in the “shoulds” of the business world. As in “I should do that too,” or “Everyone else is working with that coach, what am I missing?”

The worst thing you could do for your business is hire a business coach just for the sake of doing it. Without putting thought into the investment and intention behind your goals you are wasting money, plain and simple. Instead, look at spending money on your business like you are investing in yourself, and quickly seeing results.


How To Hire A Business Coach

Business coaches are hot right now and the entrepreneurial world is buzzing about it. To combat comparisionitus and its money wasting side-effects, I’ve created this handy framework for you to use when thinking about hiring a business coach.


  • Step One: What do you Need?

    A business coach should not be one size fits all consultant. In an ideal world, business coaches work in their zone. All too often I see coaches stretch themselves like high school sweatpants to work with anyone and everyone. As the consumer, you need to identify your core needs as and then look for someone that can fulfill those exact requirements. You’re looking for a specialist, not a generalist.

  • Step Two: What is their vision?

    Work with someone who can see your bigger picture and help you rise to it. You want someone who is going to propel your growth, not help you stay comfortable. If you don’t feel like a business coach will help you grow in a big “this is kinda scary” way keep looking.

  • Step Three: Keep it professional.

    Business coaches are service providers. Yes, they’re human, and results vary from client to client, but they should treat you professionally. You wouldn’t believe the number of coaches who have missed appointments, treated clients poorly, or were just plain rude. Yet many times clients worry about hurting their feelings if they don’t like how they are being treated. Remember, they are professionals. You are paying for a service. Be polite, honest, and true to your business needs.

  • Step Four: Trust yourself.

    A business coach is such a personal connection. Not everyone is going to be your cup of tea. You know what a good connection feels like, and you also know when it’s not a good fit. Don’t hire someone just because everyone else has; hire the person who sets you and your business alight with drive and possibility.

It’s a huge, exciting step to invest in yourself and your business. Hiring a business coach to help you get there faster, and eradicate feelings of confusion and floundering is a wonderful thing. Make sure it’s the right fit for you because after all, you’re the most important element in your business.


This article has been edited and condensed.

Ellen Ercolini is a Business Strategist who specializes in helping service based entrepreneurs boost their bottom line and grow their empires. She loves working with deeply creative people to help them build a financially sustainable + lucrative life for themselves. She often integrates her energy work into her business strategy for rapid, powerful results. Connect with @EllenErcolini on Twitter.


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