By allowing their audience to imagine their home transformed by their products, they offered a content experience that their competitors couldn’t match. From there, they created an interactive tool that allowed visitors to upload images of their homes and replace their current garage doors with an updated model.
This proved to be an excellent method for engaging audience members in a personal way while retaining their interest. What could your brand do to create an interactive experience that’s personalized for the needs of your audience members?
Use Historic Benchmarks
Sometimes a little technology and attention can go a long way, especially for established customers. When a customer makes a purchase, you have an idea of something that interests them. From there, you can create a customized experience that’s tailored specifically for them.
This is what online retail giant Amazon does on a daily basis. Each user’s home screen is different, providing product suggestions based on past purchases and item views. This is especially useful for customers who are visiting the site to browse, without a specific item in mind.
Not everything about your website will appeal to all visitors. Instead, create customized homepage experiences with content that’s relevant to each individual visitor. This will increase your potential for conversions.
When a brand takes the time to create personalized content marketing experiences, they’re showing visitors that they care. But more importantly, they’re showing that they’re relevant. Personalization allows brands to rise above the noise and reach target customers exactly where they are in a way that’s individualized for success.
What steps could you incorporate into your next marketing campaign or endeavor?
This article has been edited and condensed.
Savannah Flynn is a public relations specialist and online marketing enthusiast writing on behalf of WebpageFX. She is devoted to staying on top of the latest online marketing, social media and public relations trends. Connect with @WebpageFX on Twitter.
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