What comes to mind when you think of an authority? Often you’ll associate an authority with a leader or someone that is well-respected or powerful—a trusted source.

Becoming an industry authority is the highest goal in branding. This means becoming the #1 trusted source for your ideal customers.

So, if you’re a personal chef, then you must teach people things that only chefs know … show clients that you eat, sleep and breathe culinary arts. If you own a nail salon, then make it clear that you know what is “on-trend” in the nail color industry; along with the latest cutting-edge nail salon tools and tips.

It’s simple – know your industry.

There are likely already people that are an authority within your industry, but don’t fret – there is room for more than one industry authority.

What Does True Brand Authority Look Like?

In today’s digital-driven and high-tech society anyone can claim to be an “authority,” but as you know — everyone is not a trusted and well-respected source.

If you’re trying to carve out “industry authority” status then you’re quite aware that often times success is measured by social proof (e.g., how many followers you have, or if your social media profile is verified).

[hr]

Naturally, as you grow your brand authority you will accumulate a larger audience. However, if you have a large audience and fail to create value none of it matters.

[hr]

But don’t be fooled – numbers aren’t always indicative of authority. Keep in mind, many self-proclaimed authorities don’t shy away from buying clout (i.e., buying social media followers). This may look like leverage but it’s not – authenticity beats reach every single day.

Naturally, as you grow your brand authority you will accumulate a larger audience. However, if you have a large audience and fail to create value none of it matters.

Putting Authority to the Test

A potential client will reach out to an industry expert for their expertise. This is when the test comes and this is where some fail.

Show your ideal clients and customers that you know your industry. Study it by reading books, attending key conferences, connecting with industry peers and so on.

A clear way to become an authority is to showcase your credibility. This includes sharing your knowledge and teaching people. If you’re just getting started you may have to incorporate freebies (and or freemiums) into your business model to gain traction.