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Quick Tips On Becoming An Industry Authority

Becoming an industry authority is the highest goal in branding. This means becoming the #1 trusted source for your ideal customers.

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I often talk with frustrated clients that don’t necessarily want to work for free or share what they know for free. But I remind them that you must crawl before you can walk.

When you share a small nugget of knowledge on your blog or social media account that should be a mere glimpse of the actual wealth of knowledge you have up your sleeve. When you are good at what you do, and the market reinforces it, sales will come.

 

Building Industry Authority

At the end of the day, people need to feel like you know more than them and can teach them things they’ve never thought of. If not, they wouldn’t need you, right? So, show your value!

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Your brand reputation speaks for you way before you can speak for yourself.

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Build real relationships and trust with your audience by sharing useful tips. Answer questions and be responsive if someone reaches out to you.

Your brand reputation speaks for you way before you can speak for yourself.

Last but not least, build a brand based on your business goals. It makes no sense to shy away from the goals you want to achieve. When you do this you are being your authentic self and can run a business that is true to who you are and what you stand for.

 

This article has been edited and condensed.

Brand Guru. Creative Director. Victoria Reese is the founder of The Victor Group, a LA-based creative consulting agency. She is a self-proclaimed down-to-earth Detroit girl to the core, carries the Howard University (Washington, DC) heir like no other and has picked up the New York hustle and bustle along her journey. Connect with @picturethisvic on Twitter.

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