The Number One Reason Entrepreneurs Don’t Meet Their Goals

You read about it everywhere. Peak performance gurus live by it. They say, “You must set goals!” I agree. But the reality is ...

Photo: Jane Willmott, online business coach; Source: Courtesy Photo
Photo: Jane Willmott, online business coach; Source: Courtesy Photo

You read about it everywhere. Peak performance gurus live by it. They say, “You must set goals!”

I agree. But the reality is there’s a high percentage of business owners that set goals and never actually hit them.

In fact, there are people who have been setting the same goals year after year after year – never crossing them off their list.


Are Your Goals Working?

I agree with goal setting. It’s important to set goals so you can continue moving forward in business, but you have to set goals with the intention of hitting them (otherwise it’s a pointless exercise).

For instance, I speak with so many entrepreneurs on a daily basis that are struggling to hit their goals. They start well, yet it ends badly. Once they set a goal they get excited about it, but don’t hit it. The reason is simple: they don’t know how!

Arguably, the number one reason people don’t hit their goals is because they don’t know how.

It’s as simple, and as hard, as that! The goals are set, but the process of figuring out how to make it happen is often not mapped out.


Quick Tips to Complete Your Goals

So, how can you start hitting your goals? Here’s a look at three simple steps.


  1. Make sure it’s a goal you really want to hit.

    If you’re not completely sold out on your goal, then you’re going to struggle to stay motivated. Set goals you have a strong desire to hit. Never set a goal because you think you have to or because it’s what everyone else is achieving at the moment. What matters most is whether you want to achieve it.

  2. Break your goal down.

    If you’ve set a yearly goal, then break it down into monthly milestones. If your goal is to boost sales by 30 percent next year, how many sales do you need to make each month (or even each week) to make it happen?

    Since sales are a direct result of marketing, what type of investment do you need to make, how many people do you need to reach, secure phone calls or drive to sales pages? What type of conversion can you expect from these activities? Get the numbers straight to ensure your goal can become a reality.

  3. Make a detailed plan of action.

    Now you know what’s required to make a goal happen, figure out the how – in painstaking detail. Will your plan change? Of course, but it’s a starting point. For example, if you own an e-commerce website, what marketing channels and marketing tactics will you use to drive qualified traffic?

    How will you close sales? Map out a plan. If you understand what’s required and how it’s going to be possible, you can create an effective plan. This plan will reinforce your resolve to take action and often results in meeting goals.

Remember: Never set goals for the sake of it. Goals can be really powerful for you and your business. Once you start setting goals and hitting them, you’ll find yourself reaching the level of success you desire.

So, set the goal, break it down, plan it out and take action.


This article has been edited and condensed.

Jane Willmott is a successful business consultant who works with online business owners worldwide, she works with them to help create strategies that enable them to rise up become the go to expert and have clients banging down the door to work with them, by achieving this her clients are then able to hit their big income goals and live out the life they dream of. Recently, Jane has decided to lift the lid on the strategy behind her clients 10k days and she’s created this free guide to do just that. Connect with @womensbusinessa on Twitter.


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