44% Of Online Shoppers Consider This E-Commerce Feature A Must-Have

Not every E-commerce website offers this service. However, it’s a good thing because that leaves an open opportunity for you to serve customers proactively.

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No More Abandoned Shopping Carts

“Shopping cart abandonment — when shoppers put items in their online shopping carts, but then leave before completing the purchase — is the bane of the online retail industry … Approximately $4 trillion worth of merchandise will be abandoned in online shopping carts this year, and about 63% of that is potentially recoverable by savvy online retailers, according to BI Intelligence estimates.”

Ever wonder why customers abandon their shopping carts? There are plenty of reasons. A common reason for shopping cart abandonment is a lack of purchase decision confidence due to a lack of information. Live support chat is the missing puzzle piece that can eradicate this issue.

When used the right way, E-commerce websites experiencing high bounce rates have a chance to turn it around by reaching out to customers and identifying problems early. Chat software can remedy shopping cart abandonment because it provides a chance to rectify customer complaints and it’s an extraordinary tool for customer feedback.


Outsmart the Competition

As satisfying as live support chat is, not every E-commerce website offers the service. However, it’s a good thing because that leaves an open opportunity for you to serve customers proactively. The fact that competitors aren’t using live chat makes it easy to distinguish yourself from competition.

“Your best customers leave quite an impression. Do the same, and they won’t leave at all (SAP Ad).”

Now that you know the benefits of live chat assistance, start today and enhance customer service efforts. Soon you’ll be on your way to a more user-friendly E-commerce website that drives conversions.


This article has been edited and condensed.

Kara Spadone is an SEO copywriter and editor for J.M. Field Marketing, a full service marketing firm specializing in order fulfillment, e-commerce solutions, web & graphic design, direct marketing, printing services, video production and promotional products. She’s an experienced, passionate writer that develops content about SEO, social media, digital marketing, business and technology. Connect with @jmfmarketing on Twitter.

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