Social media success can’t be measured after a few months of inconsistent posts here and there. Results require commitment, consistency and patience.
Successful social selling requires a long-term outlook on building your audience. The bigger your audience, the more influence you’ll achieve. Establishing yourself as the go-to resource for your target market is the best way to build a business that will sustain lasting social results.
There is no such thing as get-rich-quick social media success—especially if you want to establish yourself as a lasting brand with integrity and substance. People know sleazy when they see it. You don’t want to be numbered among all the fleeting purveyors of opt-in bait out situations.
Every small business owner can thrive on social media when determined to do three things: Stay committed, stay consistent and stay current.
Here’s a simple daily to-do list to begin establishing your brand on Facebook.
Promote your Brand Page.
Spend at least $5-10 a day at the onset and measure the impact of your Facebook ads investment. Target your niche with Facebook’s simple targeting tools and, in some cases, you can garner approximately 2,000 new ‘Likes’ in a month or so. You can probably even get a few hundred of those for free by simply inviting Facebook friends to like your Page.
Update your status consistently.
Start by updating Facebook at least 2-3 times per day. After a few weeks begin to study the Insights tab to see when your followers interact with your content. Tweak to ensure you are sharing updates at the best times and schedule posts in advance.
Engage with comments.
Engagement communicates accessibility and shows the world that you’re human. H2H Marketing (Human to Human) is the most effective way marketing works in digital spaces these days. Gone are the days of faceless monologue brands. The best marketing doesn’t feel anything like marketing
Offer valuable free resources.
Make sure your status updates offer things that are free, but convey value to your niche. This means giving a lot of your expertise away for free for a good while. This can also be a link to a helpful article from another trusted business source. Even though you’re linking them to another business, you’re establishing yourself as a helpful source of information.
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