How To Develop And Market Your Company’s Mobile App

Learn how to develop a mobile app and get it listed on iTunes and Google Play.

Imagine this … You wake up in the middle of the night, drenched in a cold sweat. Shakily, you grab a pad and paper and jot down the ideas that are swimming in your head. Overcome by exhaustion, your head falls back to the pillow and you fall back asleep.

The next morning, you wake up and read the notepad next to your bed. Apparently, in your midnight delirium, you’ve crafted the most brilliant idea for your company’s mobile app. Your eyes go wide at the possibility of getting this app into the hands of millions of mobile users. You know that it will change their lives forever.

But there are two big problems… You have no idea how to code, and you don’t know the first thing about getting listed on iTunes or Google Play (i.e., the two largest and most widely-known app marketplaces).

Well, luckily for you, you’re reading this article.


How to Develop an App and List It

iTunes and Google Play marketplaces have changed the landscape of software development. Previously, developers couldn’t hope to get their ideas in front of consumers unless they had a publishing company backing them or they gave it away for free. The two aforementioned marketplaces brought consumers to the developers. Yes, many developers still give their work away for free, initially, but they usually have a way to monetize the app after download.

But back to the crux of the matter; how does someone develop a mobile app and get it listed? Let’s break this down into two different steps.


  1. Developing an App

    You need one of two things to develop an app, time or money. If you have a lot of one, and not of the other, this will decide which direction you can go for app development. If you have an excess of time, I would suggest you learn how to code.

    Coding is the language of software programming. With it, you can build anything you can imagine. Websites, software, apps, and much more require programming. Over the past few years, you may have read a few articles touting the benefits of learning to code. In truth, there are immense benefits to knowing how too code. However, it is a time sink and most of us don’t have the time to learn it. This brings us to the second factor in app development, money.

    If you don’t have the time to learn programming, then you should have some money in order to develop your app. There are many firms that create mobile apps for their customers. These firms have the expertise, the experience, and the ability to help you with taking your hastily jotted notes and creating a polished product from them.

  2. Getting Listed on iTunes and Google Play

    Now that you have the app developed, you can start thinking about where you’re going to sell it. If the app was created for the iOS operating system, then you will want to list that on iTunes. If you developed it for Android, then Google Play is the place for you. (Note: there is a third option, Windows. However, Windows phones only make up about 3% of US the market.)

    Let’s first talk about iTunes. iTunes is the most lucrative marketplace for apps. There are many more Android users, however iTunes still makes about double the revenue as Google Play. To get on the iTunes app market, you’ll want to start with their developers tools. This will cost you $99 and entails quite a few steps. As I mentioned earlier, if you developed your app with a third party firm, they will have the expertise to jump most of these steps and get right to selling your app on iTunes.

    Google Play is an interesting play for any developer. Google’s app market share is growing at a rapid pace and will eventually overtake Apple if the trends continue. Therefore, it’s a viable marketplace by itself or should be considered an essential addition if you’re developing your app for iOS. Like Apple, you also have to start with their developer tools, however Google only charges you $25. From there you can submit your app through their application submission process. You’ll have to wait for approval, but after that, you’re off and running.

Developing and listing an app on either marketplace can be a tedious and long process. However, if you do hit a home run, the payoffs can be awesome. Very rarely have entrepreneurs had access to a market place the size of iTunes and Google Play. Being able to tap into that market place has proven to be a huge success for the lucky few.

So, take that pad of paper, use this guide, and get out there and make your dream a reality.


In 2001 Sanjay Patel founded Perpetuating, a company dedicated to helping clients leverage mobile solutions to transform business processes and capitalize on new opportunities. He has worked with some of the top brands that want to align their IT plans with their business strategies. Sanjay has helped launch Perpetuating Ventures, which has sponsored a number of early-stage investments in enterprise and consumer technology in emerging markets.


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