Landing pages are one of the most effective and exciting ways to promote anything online. With a landing page you can create your own message and customize it to match the audience.
For example, if you were to promote an online dating website, but only wanted to target “single men living in New York” you could build a landing page catering to their needs.
By creating a call to action (CTA) at the top of the page that says “Looking for Single Men in NY” and adding an image of an attractive girl, you’re better able to attract your preferred demographic.
This is how landing pages are commonly used in affiliate marketing, where the publisher is trying to send leads to the end advertiser. In short, the landing page acts as a pre-sell and can be used for pretty much any industry, service or product.
Instead of using landing pages to drive leads to outside companies, here’s a look at less traditional and unconventional ways to use a landing page and measure branding results in our new world of social media, audio and content creation.
Podcasts are currently taking the world by storm. Not only are bloggers, online marketers and entrepreneurs eating up the space… celebrities and media outlets are getting more involved as well.
One of the biggest attractions with podcasting is that you can get interviewed on other blogs and introduced to new audiences. At the end of each episode, the host will usually ask the best way to get in touch with you. Here’s where you can use a landing page to increase engagement, offer more value and also track your results!
Instead of telling your audience to visit your main site, you should instead give them a special URL where they can download a free gift or cheat sheet. This URL should then be tied back to a special landing page where you collect email addresses and track stats on how many podcast listeners are taking a desired action.
In any given second, over 100,000 videos are being watched on YouTube. With that being said, it’s simply one of the best lead generation and marketing tools in the world. Once you create a video and post it to YouTube, it could be viewed thousands of times daily, but are you really getting conversions and leads of out it?
A great way to track the results of your online video marketing efforts, is to create a landing page to track video leads, separately.
When using landing pages for videos, you will want to include (i.e., mention) the url within your video and also include a link to it within the description area of the specific YouTube video page. This way it will be easy for your audience to click the link and take action while watching your video.
Big name sites need content and industry experts need more exposure. A win-win situation for both parties is through guest blogging.
The big question though is, which websites are worth your time and which aren’t? Writing content definitely takes time, even if you get free exposure out of it.
In most cases, the guest contributor gets an author section at the bottom of each article. This area often includes a link to the site owners website and their social media profiles.
To start measuring the success of your guest blogging and article contributions to other sites, why not throw a special landing page link in there instead? Not only will this allow you track results, but it will also entice your audience to click the link and act on any special offer or free download you might be offering.
Let Landing Pages Work Smarter
Yes, landing pages are one of the best ways to increase conversions and revenue when it comes to driving more leads to advertisers and affiliate networks, however they are also great for internal research and data as well.
Implement these simple methods into your podcasting, video and guest blogging efforts and you will have a much better idea of what type of marketing and content outreach is working for you!
This article has been edited and condensed.
Zac Johnson, the creator of Blogging.org, is an entrepreneur with nearly 20 years of experience in the online marketing space. You can learn more about Zac through his blog at ZacJohnson.com. Connect with @zacjohnson on Twitter.