Business promotion, brand awareness and customer loyalty are essential strategies that every business, local and multi-national alike can’t live without.

Online advertising is the fastest way to the top when it comes to achieving these goals. Being present on the Internet is as important as being able to breathe. Okay… that might sound a bit exaggerated, but it isn’t far from the truth.

Whether you are an author trying to promote a book or a brand that needs access to a wider public, you need to focus on online advertising more than anything. (P.S. We practice what we preach, at tenbestreviews.com we spend over 2k per month on online ads.)

When you hear about online advertising, you should immediately think about paid ads. Why? Because paid online ads are more reliable, can get you the fast results you need and can help you target a relevant public faster.

Although it sounds simple enough to get started, some business owners find it difficult to decide whether to decide which advertising platform to try first.

Google AdWords vs. Facebook Ads

While Google AdWords and Facebook Ads are entirely different platforms, they do have similarities. They both are considered main PPC advertising channels, can reach a massive audience and help you promote your business.

Let’s begin with Facebook Ads

Facebook Ads is the way to reach out to ideal customers on social media. We all spend a lot of time on Facebook and we know that the sponsored ads in our News Feed or in the right column are almost impossible to ignore.

Some of the ads we see are relevant to our interests, some are not. Facebook Ads can be set to target individuals depending on the age categories, gender, interest, location and a lot of other factors. You can set a daily budget and are only billed at the end of the campaign.

Targeting with Facebook Ads seems easy, especially when you see the automatic prognosis in the ads block. According to Facebook estimates, your ad can reach a number of individuals in your area and get can a number of likes.

The main advantage of Facebook’s advertising platform is that it has a user-friendly interface and it is comfortable to use. Also, it is much more affordable. The average cost per click is under $1 and the average cost per thousand impressions is $1.

AdWords, is a different approach that requires a larger budget

The main difference between the two is budget. An extended budget is required for an AdWords campaign. If Facebook ads can help you promote your business on Facebook, AdWords can help you promote it on Google.

Just think about the number of people who access Google daily. According to this infographic, 2.6 billion people are active on Google monthly.

Google ads have a potential reach of 90% of all Internet users, because everyone “Googles” what they need to know on Google. Facebook Ads have a potential reach of 43.8% of All internet users according to the same infographic.

When you first log into your AdWords account, chances are that you will get lost. It takes some time and effort to understand how the platform works, which is why it is recommended to take some time and read and view Google’s AdWord tutorials. There are articles and step-by-step videos that can guid you through a labyrinth of information.

Once you get used to the AdWords platform, you will want to start researching suitable keywords that can pull potential customers to your website, decide how much to bid on chosen keywords and so on.

Working with Google AdWords isn’t an easy task, which is why most companies prefer to hire an agency or someone who owns a certificate to do the campaign for them.

If you have the time and willingness, you can learn to do it all on your own in just a few days, by researching and reading the documentation that Google provides for everyone. Although advertising with AdWords is much more complicated due to the variety of options and the complexity of the ads, this platform comes with a lot of advantages that you won’t find anywhere else.

Google Ads can target your audience by location (geo-targeted ads), age, gender, parental status, language, device, keywords and so on. Also, Google can withdraw your ad from its pages when particular keywords are being used. You just have to set a few negative keywords.

The average cost per click on AdWords ranges between $0.35 and $5. Also, the cost per thousand impressions is of $2.75.

So, which platform is best?

There are many differences between Google AdWords and Facebook Ads, but no one could say that one is better than the other. However, we could definitely say that Google Ads is more suitable for businesses that want to attract customers in a very short period of time.

The ads are being displayed on Google whenever they choose to and, depending on the budget, chances are that site traffic will increase considerably.

On the other hand, Facebook Ads is a unique way to promote your business if you are looking to build your brand. Depending on your goal, you could try them both and see which one works better for you.

This article has been edited and condensed.

John Smith, a writer for TenBestReviews.com, is in charge of reviewing and testing different products. John is an SEO expert and an avid fisher. Connect with @tenbestreviews on Twitter.

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