3 Tools To Improve Email Marketing Response Rates

There is simply no excuse to send cold emails and hope for the best. Here's a look at 3 tools to improve your email marketing results.

Photo: Zac Johnson, Online Marketer and Creator of Zacjohnson.com; Source: Courtesy Photo

When it comes to online business and building brand awareness, it’s all about your content creation and outreach efforts. With more than a billion active websites on the internet today, it’s important, now more than ever, to make sure you create content that provides value to your audience and learn the best ways to get it in front of them as well.

With all of this in mind, it’s extremely hard for an individual to create a blog or website that can compete with some of the world’s largest brands. This is often due to the time and financial restraints that fall upon many individual bloggers and online marketers.

Top ranking brands usually have unlimited resources and a history of doing business that has built brand equity over the years. However, there are several marketing and automation tools out there that can help you get an edge and make the process a whole lot easier – and more effective.

Here’s a look at three highly recommended outreach and automation tools to help improve engagement and conversions as you build new relationships and reach new audiences through email marketing.


1. Improve email deliverability

When you send out emails, do you know how many of them are actually read by your audience or do they end up in a spam filter? At the same time, how many of these emails are simply undeliverable or just bad emails in the first place?


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A great solution to help you find answers to all of these questions is Zero Bounce, which is a complete email verification system rolled up into one powerful platform. In addition to accessing email deliverability tracking tools, clients can access full stats and reports on email bounce detection, email abuse, and spam traps. Also users can append missing data (e.g., name, location, and gender, etc.) associated with an email address. Pricing starts at $10 per 5,000 email validations.


2. Send professional looking emails

While email delivery is extremely important, what the recipient sees when they open that email is also of great importance. If you don’t have a professional signature built within your email, then you are overlooking an essential aspect of email marketing. Don’t forget, first impressions are everything.


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One of my favorite tools to accomplish this is Wisestamp, an easy-to-use Gmail and Chrome plug-in that allows you to create a custom email signature. You can also showcase your profile picture, social profiles and the latest content from your website or blog. Pricing for Wisestamp starts at just $6 per month.


3. Avoid the email spam filter

One of the most complicated parts of email marketing is knowing if your emails are read and where they end up in a user’s inbox. Sure, you can send yourself an email from your email service provider, but who’s to say all of your list recipients are getting the same result? Some of the best email apps have this feature built into their platform. However, if you don’t use an email app, then you need a solution.


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Spamchecka is an email marketing and management tool that makes the process of avoiding the spam filter that much easier. In short, the software allows list owners to better understand why their emails end up in a spam folder, and what they can do to fix it.

Spamchecka monitors email results across a wide range of email providers including AOL Mail, iCloud, Gmail, Yahoo, Hotmail, and Outlook. Spamchecka is available for $49.95 for a limited time with lifetime access.


Final thoughts

As you can see, there are plenty of marketing automation tools on the market today; even when it comes to email marketing. There is simply no excuse to send out cold emails and hope for the best results. Take some time to review email outreach tools and improve your email engagement, conversions, and ROI.


This article has been edited.

Zac Johnson is an entrepreneur who blogs at ZacJohnson.com. Connect with @zacjohnson on Twitter.


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