Marketing is hard. However, social media platforms widely considered for personal use can harbor untapped business potential. Facebook Messenger is one of them.
Just like traditional marketing channels, you can use Facebook Messenger to deliver content to your audience with a simple click. More than 1 billion people use Messenger every month, so it makes sense to tap into Messenger for business.
According to a Facebook-commissioned study by Nielsen, 63% of people surveyed said their messaging with businesses has increased over the past two years, and 67% expect to message businesses even more over the next two years. In fact, in 2017 alone over 330 million people connected with a small business on Messenger for the first time.
So, if you’re ready to tap into the potential of Facebook Messenger for your small business, here are a few tips to get started.
Build a better list with Messenger and Chatbots
There are a few different plugins you can use to build a list and share content via Facebook messenger, but my favorite is ManyChat. ManyChat lets you create a Facebook Messenger bot for marketing, sales and support.
In the same way you would utilize email marketing, you can share freebies, webinar announcements, blog post reminders, GIFs, and voice messages. But unlike an email, where people can quickly delete your message, I’ve noticed above average open rates.
You can also build your following, schedule messages, create and manage different lists for people who opt-in based on different interests. Meanwhile, chatbots help you work smarter by offering features like autoresponders and message sequences for each list.
The free version includes their URL at the end of your message, while the paid version, $10 per month, removes this feature.
Utilize Messenger with Facebook Ads
Facebook Ads are often used as a social media marketing tool to increase brand awareness, consideration and conversions. However, sometimes people need more information, or to be retargeted (i.e. shown targeted ads based on previous internet actions).
When you combine Facebook Messenger with Facebook Ads it’s the perfect way to help hesitant onlookers convert into paying customers. For example, you can run a Facebook ad that is retargeted to people who have viewed your sales page, but did not take a desired action (e.g., make a purchase, sign up for your list, etc.). This ad can prompt users to click and message you on Facebook with pre-sales questions or general inquiries.
With platforms that allows you to connect a chatbot to your Facebook Business page and even insert the same chatbot on your website, you can utilize autoresponders or answer inquiries directly. You can also incentivize engagement and offer a freebie once a user opts-in to receive Facebook messages; placing users in your funnel once again.
Create a Messenger content series
Use Messenger to create and distribute a weekly targeted content series. Topics can include “How To” tips, business problem solutions or simple entertainment value content.
Tell your brand story through the use of professional photographs, GIFs, videos, user generated content, customer reviews, blog posts, curated content and more.
The possibilities are truly endless when it comes to using Facebook Messenger to market your business.
This article has been edited.
A college dropout with 50k in debt, Molly Marie Keyser started her first business, a photography studio, at age 19. After growing that to six figures she became sought after as an educator in the industry. She has since founded several educational online businesses, now worth over a million dollars. Connect with @ventureshorts on Twitter.
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