10 Of The Best Social Media Tools For Small Businesses

It's time to meet your social media goals and work smarter with every post. Here's a look at ten social media tools every business can benefit from.

Let’s be honest. Social media has a lot of moving pieces, and social media marketing can often become disjointed and stressful. However, the ultimate goal is to create an effective and cohesive social media marketing strategy, improve social workflows, and measure results in real-time.

Thankfully, there’s an app (quite a few, in fact) to help deliver on your social media goals and work smarter with every post. Here’s a look at ten social media tools every business can benefit from.


1. Planoly

Instagram Planner

Planoly is a visual planner and scheduler for Instagram, designed to help you manage, plan, and schedule Instagram posts from your desktop and mobile phone. Create a cohesive Instagram feed and manage multiple Instagram accounts from one app. View content before pushing it live alongside data and engagement rates for each post. You can also track and reply back to comments directly on the app. Planoly is free with paid versions starting at $7 per month.


2. Social Snap

Social Media Sharing

Social Snap is by far one of the best social media sharing tools on the market right now. If your company or personal website runs on WordPress, it is the only social sharing WordPress plugin you need. The lightweight plugin helps you drive more traffic to your website and increase engagement. Social snap offers a strong line-up of features including social sharing buttons, social auto-posting, advanced analytics, social meta tags and more. Social Snap is free with paid upgrades starting at $39 per year.


3. Splice

Video Editing

If you regularly share video content across social media, Splice is an app you need in your arsenal. Splice, by the creators of GoPro, has everything you need to create professional-looking videos on your iPhone or iPad, delivering the performance of a desktop editor, optimized for your mobile device. The Splice app makes it easy to trim, crop, add effects, titles, animation, change speeds, transitions, etc. You can also choose from a robust library of free music and sound effects. Overlay multiple tracks, adjust the volume and add narration to fine-tune your audio. Splice is a free app and currently only available for iOS devices.


4. SumAll

Social Media and Marketing Analytics

SumAll is a cross-platform marketing analytics tool that combines social media, web traffic, sales metrics, and other data to track business and social media metrics all in one place. Perfect for e-commerce stores, SumAll offers automations for social media, calendar views to highlight store activity across social media, benchmark analytics views and an email digest with elegant charts, graphs, and aggregate data so you can quickly compare and analyze your e-commerce, social media, and paid advertising efforts. SumAll is currently free with unlimited access and features.


5. Social Mention

Social Listening

Social Mention is a real-time social media search and analysis tool. Find, monitor and respond to social mentions to support conversation marketing efforts, manage your online reputation, discover competitive activity and more. Search any keyword on any social platform and view all of associated mentions rated on four scales: strength, sentiment, passion, and reach. Social Mention is also a free service.


6. Keyhole

Online Monitoring and Hashtag Tracker

Get to know your target audiences and interact more with those demographics using Keyhole, a real-time hashtag tracker for Twitter, Instagram, and Facebook. This tool helps you understand how people engage with your brand, campaigns, and influencers across social media and the web.

Keyhole allows you to track hashtags, mentions, and usernames across social media platforms. It also helps brands take the guesswork out of influencer marketing and efficiently measure the impact influencers make promoting their brand online. Keyhole also offers impressive heat maps that show brand mentions and engagement across the globe. Keyhole is free for 7 days with paid plans starting at $89 per month.


7. TweetReach

Twitter Monitoring and Analytics

TweetReach, by Union Metrics, is a comprehensive Twitter monitoring tool for brands interested in how far their Tweets travel and the overall impact and reach they have on the platform. TweetReach measures the tangible impact and relationships of social media discussions. Their free Twitter analytics report can help brands discover their reach, exposure, most retweeted Tweets, most influential followers, and access a timeline of engagement. TweetReach is free with paid plans starting at $49 per month.


8. Canva

Graphic Design

Canva is a graphic-design tool website that uses a drag-and-drop format for graphics creation and provides access to over a million photographs, graphics, and fonts. Canva is useful for non-designers, who want to create professional online designs and graphics for social media platforms and more. Canva can manage all of your social media design needs in one platform, which includes creating Facebook cover photos, branded images, pinnable website graphics, and turn online reviews into eye-catching images. Canva is free with paid plans starting at $9.95 per month/per user (billed annually) or $12.95 per month/per user billed monthly.


9. Over

Visual Content Creation for Mobile Devices

Create killer visual content on-the-go with Over, by adding attractive text and artwork to photos using their 27 preset sizes. Over is uniquely designed with mobile creatives and social media marketers in mind. The app features standard and custom fonts and artwork overlays, coupled with a sleek design, easy-to-use functionality, and immediate shareability. Over isolates designs element on separate layers, giving users complete design control. Over is free to download and offers in-app purchases.


10. Buffer

Social Media Management

If you want to save time and manage all your social media accounts in one place, Buffer is a simple and aesthetic solution. Buffer’s social media management platform for the web and mobile devices can be used to manage multiple social accounts, schedule posts and track content performance on Twitter, Facebook, Instagram, and LinkedIn. Buffer is free with Pro upgrades starting at $15 per month.


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